Make your website a place people want to play
Put a scratch card, wheel or quiz right on a page — or give your campaign its own landing page. Visitors play, sign up and come back for more.
Used by brands like Burger King, Toyota and WWF
Four ways to use your website
Pick the one that fits your campaign — or use them all at once.
Embed the campaign on your front page, a product page or a blog post.
Every campaign gets its own page, ready to share in ads, emails and QR codes.
Show a game pop-up at the right moment — after a few seconds, on scroll or, on desktop, before visitors leave.
Run the campaign on your own domain, for example win.yourshop.com (Professional, or as an add-on).
Why is your website so powerful with gamification?
Most visitors look around and leave without a trace. A game gives them a reason to stay a little longer, play and leave their email. You get a new contact you can reach again — and the data is yours.
Turn quiet visitors into newsletter subscribers
Give out discount codes that bring people back to buy
Learn what your visitors like with a quiz or poll
Watery got more sign-ups with a landing page
For its 5th anniversary, the swimwear shop Watery gave its wheel of fortune its own landing page instead of just a pop-up. Visitors entered their details, spun the wheel and claimed their prize.
The result: about 7,200 new sign-ups and a 41% conversion rate.
“We quickly found out that it made more sense for us to send the customers to a fun Scratcher page than just a popup — we got 21% more subscribers from the campaign over a month.”
- 41%conversion rate
- 7,200new sign-ups
- 17,500clicks
Put it right where your visitors are
Scratcher makes a small code for you. Paste it on your website once, and your campaign shows up right inside the page — on phones, tablets and computers. Not sure you did it right? Ask Rex to check it.
No developer needed
Looks right on every screen
Change texts, prizes and images in Scratcher — no new code needed
A landing page on your own web address
Every campaign gets its own page you can link to from your newsletter, ads, social media or a QR code. On the Professional plan, or with an add-on, the page can live on your own web address — so people see your brand from the first click.
Your logo, colours and fonts
Remove the Scratcher logo on every paid plan
Add your own CSS on the Professional plan
No. You paste one small code on your website once. Rex, our AI assistant, can check that it works.
Both work well. Embed it where your visitors already are, like your front page. Use a landing page when you send people a link from a newsletter, an ad or a QR code. You can also do both with the same campaign.
Yes. It's included on Professional, or as an add-on. Your campaign can live on your own domain, for example win.yourshop.com.
Yes. In the editor you can see right away how your campaign looks on a phone and a computer.
Yes. You can remove the Scratcher logo on every paid plan.
Put your first campaign on your website
Join the brands that have collected more than 35 million sign-ups with Scratcher. Try it free for 14 days — no credit card required.
Free 14-day trial
No coding needed