--- title: "Interactive Campaigns on Your Website | Scratcher" description: "Put interactive campaigns right on your website, or give them their own landing page — even on your own web address. No developer needed." url: https://scratcher.io/platform/website language: en --- ![Make your website a place people want to play](https://scratcher.io/img/containers/assets/illustrations/website-0.webp/c9caf2c5e7a26456ce1e9d97d0ba2fd0/website-0.webp) Your website # Make your website a place people want to play Put a scratch card, wheel or quiz right on a page — or give your campaign its own landing page. Visitors play, sign up and come back for more. [Start free trial](https://platform.scratcher.io/en/register) [Book a meeting](https://scratcher.io/book-a-meeting) Used by brands like Burger King, Toyota and WWF ![Burger King](https://scratcher.io/img/containers/assets/customers/burger-king.webp/2ca5da614e753e24c0a4daa1bc7cdc36/burger-king.webp) ![Starbucks](https://scratcher.io/assets/customers/starbucks.svg) ![Toyota](https://scratcher.io/img/containers/assets/customers/toyota.webp/1271455b4bf9afdf498873d87d3ec72b/toyota.webp) ![Siemens](https://scratcher.io/img/containers/assets/customers/siemens.webp/3f31d7262dc11bfb8056d860df0c78c9/siemens.webp) ![Scania](https://scratcher.io/img/containers/assets/customers/scania.webp/376bb4c8edc8637e633433395d8e9a8f/scania.webp) ![Swatch](https://scratcher.io/img/containers/assets/customers/swatch.webp/c15e804a29875a7e0975ba79dd997273/swatch.webp) ![Wolt](https://scratcher.io/img/containers/assets/customers/wolt.webp/73e2df78990c49580b6097abaff414ba/wolt.webp) ![Swisscom](https://scratcher.io/img/containers/assets/customers/swisscom.webp/00c131c10738c46b7cebc565188507b8/swisscom.webp) ![OBI](https://scratcher.io/img/containers/assets/customers/obi.webp/428d0e53f7079252152574ecf47d111b/obi.webp) ![Migros](https://scratcher.io/img/containers/assets/customers/migros.webp/610d9f3a9482d8e91e2b1e0eaf545c98/migros.webp) ![Change Lingerie](https://scratcher.io/img/containers/assets/customers/change-lingerie.webp/77ad06bc6bb09c8bbb0a59cdd1b2b9bf/change-lingerie.webp) ![Anthon Berg](https://scratcher.io/img/containers/assets/customers/anthon-berg.webp/64b8867453ceb4625873b1fd0f0de730/anthon-berg.webp) ![WWF](https://scratcher.io/img/containers/assets/customers/wwf.webp/c7d4651524fee0894b24baa0201a33b1/wwf.webp) Share it anywhere ## Four ways to use your website Pick the one that fits your campaign — or use them all at once. Right on a pageEmbed the campaign on your front page, a product page or a blog post. Its own landing pageEvery campaign gets its own page, ready to share in ads, emails and QR codes. As a pop-upShow a game pop-up at the right moment — after a few seconds, on scroll or, on desktop, before visitors leave. [Read more: As a pop-up](https://scratcher.io/platform/pop-ups) On your own web addressRun the campaign on your own domain, for example win.yourshop.com (Professional, or as an add-on). --- Why it works ## Why is your website so powerful with gamification? Most visitors look around and leave without a trace. A game gives them a reason to stay a little longer, play and leave their email. You get a new contact you can reach again — and the data is yours. - Turn quiet visitors into newsletter subscribers - Give out discount codes that bring people back to buy - Learn what your visitors like with a quiz or poll ![Why is your website so powerful with gamification?](https://scratcher.io/img/containers/assets/illustrations/website-3.webp/c303e7290b064c5721fecef1c6875a32/website-3.webp) Customer story ## Watery got more sign-ups with a landing page For its 5th anniversary, the swimwear shop Watery gave its wheel of fortune its own landing page instead of just a pop-up. Visitors entered their details, spun the wheel and claimed their prize. The result: about 7,200 new sign-ups and a 41% conversion rate. [Read the full story: Watery got more sign-ups with a landing page](https://scratcher.io/customers/watery-celebrated-its-5th-anniversary-with-success) ![Watery Christmas spin wheel with swimming gear prizes over a swimming pool](https://scratcher.io/img/containers/assets/cases/watery-celebrated-its-5th-anniversary-with-success.webp/457e4768e4f59c528c1d384121559d71/watery-celebrated-its-5th-anniversary-with-success.webp) > “We quickly found out that it made more sense for us to send the customers to a fun Scratcher page than just a popup — we got 21% more subscribers from the campaign over a month.” **Watery**Marketing team - 41%conversion rate - 7,200new sign-ups - 17,500clicks ![Put it right where your visitors are](https://scratcher.io/img/containers/assets/illustrations/website-5.webp/3ce606801632430ec13cf812d9fcba9f/website-5.webp) Embed ## Put it right where your visitors are Scratcher makes a small code for you. Paste it on your website once, and your campaign shows up right inside the page — on phones, tablets and computers. Not sure you did it right? Ask Rex to check it. - No developer needed - Looks right on every screen - Change texts, prizes and images in Scratcher — no new code needed Landing pages ## A landing page on your own web address Every campaign gets its own page you can link to from your newsletter, ads, social media or a QR code. On the Professional plan, or with an add-on, the page can live on your own web address — so people see your brand from the first click. - Your logo, colors and fonts - Remove the Scratcher logo on every paid plan - Add your own CSS on the Professional plan [Compare plans: A landing page on your own web address](https://scratcher.io/pricing) ![A landing page on your own web address](https://scratcher.io/img/containers/assets/illustrations/website-6.webp/457093ceb861c3369662e2a1779d4498/website-6.webp) Questions ## Questions about campaigns on your website [Book a meeting](https://scratcher.io/book-a-meeting) - No. You paste one small code on your website once. Rex, [our AI assistant](https://scratcher.io/platform/ai-assistant), can check that it works. - Both work well. Embed it where your visitors already are, like your front page. Use a landing page when you send people a link from a newsletter, an ad or [a QR code](https://scratcher.io/platform/qr-codes). You can also do both with the same campaign. - Yes. It's included on Professional, or as an add-on. Your campaign can live on your own domain, for example win.yourshop.com. - Yes. [In the editor](https://scratcher.io/platform/editor) you can see right away how your campaign looks on a phone and a computer. - Yes. You can remove the Scratcher logo on [every paid plan](https://scratcher.io/pricing). ![A Starbucks spin-the-wheel campaign made with Scratcher](https://scratcher.io/img/containers/assets/campaigns/starbucks-spin-the-wheel.webp/5cdde820d05e2e4548ae01ec0e7ab2b4/starbucks-spin-the-wheel.webp) ## Put your first campaign on your website Join the brands that have collected more than 35 million sign-ups with Scratcher. Try it free for 14 days — no credit card required. [Start free trial](https://platform.scratcher.io/en/register) [Book a meeting](https://scratcher.io/book-a-meeting) - Free 14-day trial - No coding needed