---
title: "Lead Campaign Reports and Gamification Guide | Scratcher"
description: "Free PDF reports and guides: the 7 best lead campaigns from three industries, plus gamification guides for eCommerce, consumer goods and seasonal campaigns."
url: https://scratcher.io/reports
language: en
---

Free downloads

# Reports and guides

Real campaigns, real ideas. Download our reports with the best lead campaigns from three industries, and our guides to gamification marketing for eCommerce, consumer brands and every season.

Reports

## Lead campaign reports

[Food and grocery: the 7 best lead campaigns Classic lead, yes-please, loyalty, advent calendar, advent, product and Easter campaigns.  Download the report (PDF)](https://scratcher.io/assets/reports/lead-campaigns-food-grocery.pdf)

[Home and household: the 7 best lead campaigns Always-on, product guide, loyalty, Black Month, event, gift card and Black Friday campaigns.  Download the report (PDF)](https://scratcher.io/assets/reports/lead-campaigns-home-household.pdf)

[Electronics and technology: the 7 best lead campaigns Always-on, product guide, omnichannel, Black Friday, event, product selection and Christmas campaigns.  Download the report (PDF)](https://scratcher.io/assets/reports/lead-campaigns-electronics-technology.pdf)

---

Guides

## Guides to gamification marketing

[eCommerce guide to gamification marketing 26 pages on why games work in online stores: goals, the best formats, example game journeys, success stories and pro tips.  Download the guide (PDF)](https://scratcher.io/assets/reports/ecommerce-guide-to-gamification-marketing.pdf)

[FMCG and consumer goods gamification guide For consumer brands: goals, popular game formats, example journeys and success stories, in 26 pages.  Download the guide (PDF)](https://scratcher.io/assets/reports/consumer-goods-gamification-guide.pdf)

[Seasonal marketing strategies Gamification 365: ideas for interactive campaigns all year round, from Valentine’s Day to Christmas. 35 pages.  Download the guide (PDF)](https://scratcher.io/assets/reports/seasonal-marketing-strategies.pdf)

[A CMO’s playbook to gamification marketing How to plan an interactive, full-funnel strategy with games. Written for marketing leaders, 24 pages.  Download the guide (PDF)](https://scratcher.io/assets/reports/cmo-playbook-to-gamification-marketing.pdf)

[Quick guide to gamification marketing 24 pages on how games in your marketing get you more sign-ups, better data and more sales.  Download the guide (PDF)](https://scratcher.io/assets/reports/quick-guide-to-gamification-marketing.pdf)

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## What's in the reports

Our reports and guides are free PDFs built on real campaigns rather than theory. They are written for marketers who want concrete ideas they can copy, adapt and pitch internally, whether you run a webshop, a chain of stores or a consumer brand, or lead a marketing team.

### Lead campaign reports

Each report collects the seven best lead campaigns from one industry:

- **Food and grocery:** classic lead, yes-please, loyalty, advent calendar, advent, product and Easter campaigns.
- **Home and household:** always-on, product guide, loyalty, Black Month, event, gift card and Black Friday campaigns.
- **Electronics and technology:** always-on, product guide, omnichannel, Black Friday, event, product selection and Christmas campaigns.

They are a quick way to see which campaign types others in your industry run, and when.

### Guides to gamification marketing

- **eCommerce guide to gamification marketing** (26 pages): why games work in online stores, with goals, the best formats, example game journeys, success stories and pro tips.
- **FMCG and consumer goods gamification guide** (26 pages): goals, popular game formats, example journeys and success stories for consumer brands.
- **Seasonal marketing strategies** (35 pages): Gamification 365, with ideas for interactive campaigns all year round, from Valentine's Day to Christmas.
- **A CMO's playbook to gamification marketing** (24 pages): how to plan an interactive, full-funnel strategy with games, written for marketing leaders.
- **Quick guide to gamification marketing** (24 pages): how games in your marketing get you more sign-ups, better data and more sales.

## How to use them

- **Start with your goal.** If you need more sign-ups, begin with the quick guide or the report for your industry. If you are planning the year ahead, go to the seasonal guide.
- **Build a campaign calendar.** Pick two or three campaign types from the reports, such as an Easter game, a Black Friday campaign and an advent calendar, and plan them around your key dates.
- **Make the internal case.** The CMO's playbook helps you explain how games fit across the funnel, and our [customer stories](https://scratcher.io/customers) show real results you can point to.
- **Keep learning.** Our [blog](https://scratcher.io/blog) has more ideas and practical tips between the big guides.