Switch to Scratcher

Switching to Scratcher is the easiest marketing win you'll make this year

People skip ads, ignore banners and abandon forms. But they love to play. Scratcher turns that into sign-ups, sales and loyal customers — without developers, agencies or long projects. That's why brands like Burger King, Toyota and WWF run their campaigns with us.

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Used by brands like Burger King, Toyota and WWF

Sound familiar?

The old way of collecting leads is broken

You spend more on ads every year — and still get fewer people to say yes.

People skip ads

Banners, pop-up forms and newsletters fight for attention — and lose.

Forms feel like work

A form asks for something and gives nothing back. Most people leave.

Every campaign is a project

Agencies, developers and weeks of waiting before anything goes live.

Data you can't use

Sign-ups end up in spreadsheets instead of in your email tool or CRM.

Better than a sign-up form

More sign-ups — and better ones

A form asks for something. An interactive game gives something back: fun and a chance to win. That's why far more people sign up. And because they chose to play, they actually want to hear from you.

Grow your newsletter and customer club
Learn what your customers like with a few quiz questions
Get new customers for less than with ads alone

The Scratcher way

Here's why brands switch

So easy anyone can do it

Ready-made templates and drag and drop. No developers, no designers.

AI does the hard parts

Rex matches your brand, writes your texts and translates your campaign.

Clear prices

Prices on the website and a free 14-day trial. No surprises.

Real people to help

Live chat in the platform, plus help with ideas and set-up.

The numbers speak for themselves

35M+

sign-ups collected

60 sec

time spent playing, on average

50%+

of POWER's players end up buying

More than a game

Every player can become a customer

When someone plays, they can leave their email, phone number or birthday to win. They say yes to hearing from you, so you can send them offers and news. That's how a fun interactive campaign turns into real sales.

Ask for exactly the information you need
Players give their consent — all GDPR-friendly
New sign-ups go straight to your email tool or CRM

Switching is easy

From first call to live campaign

We know switching tools sounds like work. With us, it isn't.

Book a meeting

Tell us about your goals and the campaigns you run today. We'll show you how they work in Scratcher.

Get help to get started

Personal onboarding on every plan, and a real person in the chat whenever you need one.

Go live

Start from one of 150+ templates, connect your tools and publish your first campaign.

Our customers build campaigns in 65+ languages

Rex, our AI assistant, translates your whole campaign in one click.

Help when you need it

You're never on your own

Rex, our AI assistant, answers questions right away — day and night. And when you want to talk to a person, our team is right there in the same chat.

Live chat with our team inside the platform
Rex finds things for you and explains every setting
Practical guides and campaign ideas on our blog

Need a human? I'll bring in the team — right here in the chat.

Works with the tools you already use

Send every sign-up straight to your email tool, CRM or webshop.

See all integrations

Don't just take our word for it

As far as CPM goes, it was one of the lowest we've ever experienced. It was the first time we had something so aggressively tactical without just focusing on the product price.

Mila Hvilshøj

Head of Marketing, Burger King Denmark & Sweden

In my experience, generally over 50% of those who engage in a Scratcher game, whether they're existing customers or new leads, tend to convert within a reasonable period.

Joakim Sigvardt

Group Omnichannel Director, POWER

We created a Christmas calendar, and the conversions were higher than I've ever seen. We achieved a 130% increase in our newsletter sign-ups.

Casper Svanemose

Marketing Manager, Continental

We work with Scratcher because they are flexible and have a big focus on their customers while it's an easy platform to work around.

Alex Backer

Digital Marketing Manager, Toyota

With Scratcher, cost per lead has dropped, and volume is no longer difficult to achieve. It builds loyalty and gives customers a reason to come back.

Bettina Engel Nielsen

Marketing Consultant, EWII

Gamification in marketing has shown us that campaigns can be much more holistic than we're used to. They can raise awareness, significantly improve our metrics, and draw new users to the platform.

Niels Klevin

Marketing Manager, Wolt

A key feature of Scratcher's platform is its simple set up and its customization capability, which allows our creative team to tailor gamified campaigns to our brand identity.

Charlotte Møller Hansen

Head of CRM and Creative Content, Pip.dk

Measuring cost per new donor, we've seen that these pre-engaged leads significantly reduce acquisition costs compared to other channels.

Helene Skilbred

Senior Fundraiser, MS-forbundet

Security & GDPR

Your data is safe with us

Scratcher is ISO 27001 certified — an international standard for keeping information safe. You decide what you collect, how you ask for consent and when data is deleted.