--- title: "Why Scratcher? Because people love to play" description: "Why brands switch to Scratcher: people skip ads but love to play. More sign-ups, no developers, real people to help you and an easy switch." url: https://scratcher.io/why-scratcher language: en --- Switch to Scratcher # Switching to Scratcher is the easiest marketing win you'll make this year People skip ads, ignore banners and abandon forms. But they love to play. Scratcher turns that into sign-ups, sales and loyal customers — without developers, agencies or long projects. That's why brands like Burger King, Toyota and WWF run their campaigns with us. [Start free trial](https://platform.scratcher.io/en/register) [Book a meeting](https://scratcher.io/book-a-meeting) Used by brands like Burger King, Toyota and WWF ![Burger King](https://scratcher.io/img/containers/assets/customers/burger-king.webp/2ca5da614e753e24c0a4daa1bc7cdc36/burger-king.webp) ![Starbucks](https://scratcher.io/assets/customers/starbucks.svg) ![Toyota](https://scratcher.io/img/containers/assets/customers/toyota.webp/1271455b4bf9afdf498873d87d3ec72b/toyota.webp) ![Siemens](https://scratcher.io/img/containers/assets/customers/siemens.webp/3f31d7262dc11bfb8056d860df0c78c9/siemens.webp) ![Scania](https://scratcher.io/img/containers/assets/customers/scania.webp/376bb4c8edc8637e633433395d8e9a8f/scania.webp) ![Swatch](https://scratcher.io/img/containers/assets/customers/swatch.webp/c15e804a29875a7e0975ba79dd997273/swatch.webp) ![Wolt](https://scratcher.io/img/containers/assets/customers/wolt.webp/73e2df78990c49580b6097abaff414ba/wolt.webp) ![Swisscom](https://scratcher.io/img/containers/assets/customers/swisscom.webp/00c131c10738c46b7cebc565188507b8/swisscom.webp) ![OBI](https://scratcher.io/img/containers/assets/customers/obi.webp/428d0e53f7079252152574ecf47d111b/obi.webp) ![Migros](https://scratcher.io/img/containers/assets/customers/migros.webp/610d9f3a9482d8e91e2b1e0eaf545c98/migros.webp) ![Change Lingerie](https://scratcher.io/img/containers/assets/customers/change-lingerie.webp/77ad06bc6bb09c8bbb0a59cdd1b2b9bf/change-lingerie.webp) ![Anthon Berg](https://scratcher.io/img/containers/assets/customers/anthon-berg.webp/64b8867453ceb4625873b1fd0f0de730/anthon-berg.webp) ![WWF](https://scratcher.io/img/containers/assets/customers/wwf.webp/c7d4651524fee0894b24baa0201a33b1/wwf.webp) Sound familiar? ## The old way of collecting leads is broken You spend more on ads every year — and still get fewer people to say yes. People skip adsBanners, pop-up forms and newsletters fight for attention — and lose. Forms feel like workA form asks for something and gives nothing back. Most people leave. Every campaign is a projectAgencies, developers and weeks of waiting before anything goes live. Data you can't useSign-ups end up in spreadsheets instead of in your email tool or CRM. --- ![More sign-ups — and better ones](https://scratcher.io/img/containers/assets/illustrations/why-scratcher-3.webp/6386b75a9ed6a29a0b3ee57c1a1a5c7c/why-scratcher-3.webp) Better than a sign-up form ## More sign-ups — and better ones A form asks for something. An interactive game gives something back: fun and a chance to win. That's why far more people sign up. And because they chose to play, they actually want to hear from you. - Grow your newsletter and customer club - Learn what your customers like with a few quiz questions - Get new customers for less than with ads alone The Scratcher way ## Here's why brands switch So easy anyone can do itReady-made templates and drag and drop. No developers, no designers. AI does the hard partsRex matches your brand, writes your texts and translates your campaign. Clear pricesPrices on the website and a free 14-day trial. No surprises. Real people to helpLive chat in the platform, plus help with ideas and set-up. --- ## The numbers speak for themselves 35M+ sign-ups collected 60 sec time spent playing, on average 50%+ of POWER's players end up buying --- More than a game ## Every player can become a customer When someone plays, they can leave their email, phone number or birthday to win. They say yes to hearing from you, so you can send them offers and news. That's how a fun interactive campaign turns into real sales. - Ask for exactly the information you need - Players give their consent — all GDPR-friendly - New sign-ups go straight to your email tool or CRM ![Every player can become a customer](https://scratcher.io/img/containers/assets/illustrations/why-scratcher-6.webp/a391f176584a4fa709632751d622fe85/why-scratcher-6.webp) Switching is easy ## From first call to live campaign We know switching tools sounds like work. With us, it isn't. 1 Book a meetingTell us about your goals and the campaigns you run today. We'll show you how they work in Scratcher. 2 Get help to get startedPersonal onboarding on every plan, and a real person in the chat whenever you need one. 3 Go liveStart from one of 150+ templates, connect your tools and publish your first campaign. --- ## Our customers build campaigns in 65+ languages Rex, our AI assistant, translates your whole campaign in one click. - English (United Kingdom) - English (United States) - Danish - German - Swedish - Norwegian - Finnish - Icelandic - Faroese - Kalaallisut - Dutch - French - Spanish - Spanish (Mexico) - Portuguese - Portuguese (Brazil) - Italian - Polish - Czech - Slovak - Hungarian - Romanian - Bulgarian - Greek - Croatian - Serbian - Slovenian - Bosnian - Macedonian - Albanian - Estonian - Latvian - Lithuanian - Ukrainian - Turkish - Arabic - Hebrew - Persian - Hindi - Bangla - Urdu - Chinese - Chinese (Taiwan) - Japanese - Korean - Thai - Vietnamese - Indonesian - Malay - Filipino - Swahili - Amharic - Georgian - Armenian - Azerbaijani - Kazakh - Mongolian - Catalan - Welsh - Galician - Basque - Irish - Maltese - Luxembourgish - Uzbek - Nepali - Sinhala - Khmer - Lao - Burmese - Somali - Afrikaans Help when you need it ## You're never on your own Rex, our AI assistant, answers questions right away — day and night. And when you want to talk to a person, our team is right there in the same chat. - Live chat with our team inside the platform - Rex finds things for you and explains every setting - Practical guides and campaign ideas on our blog Need a human? I'll bring in the team — right here in the chat. ![You're never on your own](https://scratcher.io/img/containers/assets/rex/hello.webp/95585249fe753081d2cf2edc4e468d60/hello.webp) ## Works with the tools you already use Send every sign-up straight to your email tool, CRM or webshop. - ![HubSpot](https://scratcher.io/assets/integrations/hubspot.svg) - ![Klaviyo](https://scratcher.io/assets/integrations/klaviyo.svg) - ![Mailchimp](https://scratcher.io/assets/integrations/mailchimp.svg) - ![Salesforce Marketing Cloud](https://scratcher.io/assets/integrations/salesforce.svg) - ![ActiveCampaign](https://scratcher.io/assets/integrations/active-campaign.svg) - ![Shopify](https://scratcher.io/assets/integrations/shopify.svg) - ![Zapier](https://scratcher.io/assets/integrations/zapier.svg) - ![Emarsys](https://scratcher.io/assets/integrations/emarsys-dark.svg) - ![Agillic](https://scratcher.io/assets/integrations/agillic.svg) - ![APSIS One](https://scratcher.io/assets/integrations/apsis-one.svg) - ![Ortto](https://scratcher.io/assets/integrations/ortto.svg) - ![Drip](https://scratcher.io/assets/integrations/drip.svg) - ![eMarketeer](https://scratcher.io/assets/integrations/emarketeer.svg) - ![Peytz Mail](https://scratcher.io/assets/integrations/peytz.svg) - ![HeyLoyalty](https://scratcher.io/assets/integrations/heyloyalty.svg) - ![MarketingPlatform](https://scratcher.io/assets/integrations/marketingplatform.svg) [See all integrations](https://scratcher.io/platform/integrations) ## Don't just take our word for it As far as CPM goes, it was one of the lowest we've ever experienced. It was the first time we had something so aggressively tactical without just focusing on the product price. Mila Hvilshøj Head of Marketing, Burger King Denmark & Sweden In my experience, generally over 50% of those who engage in a Scratcher game, whether they're existing customers or new leads, tend to convert within a reasonable period. Joakim Sigvardt Group Omnichannel Director, POWER We created a Christmas calendar, and the conversions were higher than I've ever seen. We achieved a 130% increase in our newsletter sign-ups. Casper Svanemose Marketing Manager, Continental We work with Scratcher because they are flexible and have a big focus on their customers while it's an easy platform to work around. Alex Backer Digital Marketing Manager, Toyota With Scratcher, cost per lead has dropped, and volume is no longer difficult to achieve. It builds loyalty and gives customers a reason to come back. Bettina Engel Nielsen Marketing Consultant, EWII Gamification in marketing has shown us that campaigns can be much more holistic than we're used to. They can raise awareness, significantly improve our metrics, and draw new users to the platform. Niels Klevin Marketing Manager, Wolt A key feature of Scratcher's platform is its simple set up and its customization capability, which allows our creative team to tailor gamified campaigns to our brand identity. Charlotte Møller Hansen Head of CRM and Creative Content, Pip.dk Measuring cost per new donor, we've seen that these pre-engaged leads significantly reduce acquisition costs compared to other channels. Helene Skilbred Senior Fundraiser, MS-forbundet ![Your data is safe with us](https://scratcher.io/img/containers/assets/illustrations/why-scratcher-12.webp/26d59c6aa87405ce72160c479a544a1c/why-scratcher-12.webp) Security & GDPR ## Your data is safe with us Scratcher is ISO 27001 certified — an international standard for keeping information safe. You decide what you collect, how you ask for consent and when data is deleted. - ISO 27001 certified - Double opt-in and your own consent text - Delete player data automatically when a campaign ends - Two-factor login and user roles for your team ## Customer stories [How nemlig uses interactive campaigns to build stronger FMCG brands through retail media](https://scratcher.io/customers/nemlig-retail-media-interactive-campaigns) 35%+ survey response rate - nemlig.com - Brand Engagement [How nemlig uses interactive campaigns to build stronger FMCG brands through retail media](https://scratcher.io/customers/nemlig-retail-media-interactive-campaigns)[Read the case: How nemlig uses interactive campaigns to build stronger FMCG brands through retail media](https://scratcher.io/customers/nemlig-retail-media-interactive-campaigns) [How Toyota Built a First-Party Data Engine That Drives Sales All Year](https://scratcher.io/customers/how-toyota-built-a-first-party-data-engine-that-drives-sales-all-year) 285,000+ quiz and survey participations - Toyota Denmark - Data Enrichment [How Toyota Built a First-Party Data Engine That Drives Sales All Year](https://scratcher.io/customers/how-toyota-built-a-first-party-data-engine-that-drives-sales-all-year)[Read the case: How Toyota Built a First-Party Data Engine That Drives Sales All Year](https://scratcher.io/customers/how-toyota-built-a-first-party-data-engine-that-drives-sales-all-year) [WWF Denmark Learned That Donations Don’t Start With Donations](https://scratcher.io/customers/wwf-denmark-learned-that-donations-dont-start-with-donations) - WWF Denmark - Lead Generation [WWF Denmark Learned That Donations Don’t Start With Donations](https://scratcher.io/customers/wwf-denmark-learned-that-donations-dont-start-with-donations)[Read the case: WWF Denmark Learned That Donations Don’t Start With Donations](https://scratcher.io/customers/wwf-denmark-learned-that-donations-dont-start-with-donations) ![A Starbucks spin-the-wheel campaign made with Scratcher](https://scratcher.io/img/containers/assets/campaigns/starbucks-spin-the-wheel.webp/5cdde820d05e2e4548ae01ec0e7ab2b4/starbucks-spin-the-wheel.webp) ## Ready to switch? Try Scratcher free for 14 days — no credit card required. Or book a meeting and see what your next campaign could look like. [Start free trial](https://platform.scratcher.io/en/register) [Book a meeting](https://scratcher.io/book-a-meeting) - Free 14-day trial - No coding needed