Forretningshistorier
Se hvordan Scratcher hjælper brands med at opnå bedre resultater ved at tilføje interaktive lag til deres marketingkampagner.
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We recently had an engaging conversation with Mila Hvilshøj, Head of Marketing, Denmark & Sweden, who shared insights and achievements from Burger King’s latest gamified campaign to launch the new Whopper in the Scandinavian market.
We recently sat down with Bettina Engel Nielsen, Marketing Consultant at EWII, to explore how gamification transformed the way one of Denmark’s leading utility companies engages customers, generates leads, and communicates complex topics.
Helene Skilbred, Senior Fundraiser at MS-forbundet, led the innovative use of gamification to overcome challenges in expanding the donor base and engaging the audience for the organization, which supports individuals with Multiple Sclerosis (MS) and their families.
The campaign resulted in a significant gain of 60,000 new email permissions, aligning with POWER’s strategy to capitalize on their strong conversion rates from leads to customers.
Niels Klevin, Marketing Manager at Wolt, shares insights into his journey with gamification. He explains how he planned, executed, and launched successful seasonal campaigns using Scratcher’s gamification platform.
How the e-commerce activewear retailer activated 12.000 visitors and reduced their cost-per-lead (CPL) by 35%
Retail activation techniques achieved conversion rates beyond expectations: Nova Vista aimed for a 50% conversion rate with their introduction of Scratcher’s gamified experiences. The result? An impressive 89%.
For det danske marked udforskede Continental først gamification i form af en dansk juleklassiker – julekalenderen.
For det danske marked udforskede Continental først gamification i form af en dansk juleklassiker – julekalenderen.
