Campaign Games & Formats

Each format offers a different way to interact with users, collect data, or reward participation. The variety lets you match the experience to your campaign goal—whether it’s lead gen, product promo, education, or engagement.

Luck-Based

Skill-Based

Knowledge-Based

Specials

Luck-Based Campaigns

Luck-based interactive formats are designed to engage users by incorporating elements of chance, such as spin-the-wheel games, scratchcards, or random prize draws. These formats create excitement and anticipation, making them highly effective for driving engagement and capturing user attention.

Skill-Based Campaigns

Skill-based interactive formats are designed to engage users by challenging their abilities. They’re great for increasing engagement because they encourage users to actively participate, test their skills, and feel a sense of accomplishment, which can lead to higher retention and conversion rates.

Knowledge-Based Campaigns

Knowledge games are designed to challenge your audience’s intellect and creativity, making them actively engage with your content. Formats like quizzes, personality tests, or polls are perfect examples. Best of all, these formats work seamlessly for both B2B and B2C brands, offering endless customization possibilities to suit any audience.

Special Gamified Campaigns

Interactive calendars offer an engaging, day-by-day experience that encourages users to come back again and again. Whether you’re building excitement for a seasonal campaign or launching a branded activation, these gamified formats provide endless customization—logos, colors, prizes, animations, and messaging can all be tailored to fit your brand. With repeat visits and high interaction rates, they’re a powerful way to increase participation and build lasting brand affinity.