Interactive Campaign Formats
Luck-Based Formats
Skill-Based Formats
Knowledge-Based Formats
Special Formats
Luck-Based interactive formats
Luck-based interactive formats are designed to engage users by incorporating elements of chance, such as spin-the-wheel games, scratchcards, or random prize draws. These formats create excitement and anticipation, making them highly effective for driving engagement and capturing user attention.
The Scratchcard is a fun and entertaining game format where participants scratch and immediately see if they have won.
A fun and entertaining campaign type where participants spin the wheel and immediately see if they have won.
Just like the classic Slot Machine, participants spin and need to get three matching icons in a row to win.
A classic format, very easy to set up. Customise the look of the cube to fit your company branding—it’s entirely up to you!
A simple game where participants choose between a number of boxes and hope to pick the correct one to win!
Inspired by slot-machine mechanics, users spin reels to match symbols and unlock prizes — creating a playful experience that increases engagement.
Use this high converting game to promote your products, or highlight one of your sponsors—100% customizable!
It’s a fresh, interactive format ideal for giveaways, contests, product reveals, or just injecting some fun into your lead generation campaigns.
Turn curiosity into action with the Gift Surprise Game — a fun, high-converting experience where users click to open a digital gift and instantly reveal a reward.
Scratch Item
This format adds more interactivity by letting users scratch individual items (like boxes, tiles, or icons), making it feel like a treasure hunt or reveal challenge.
Skill-Based interactive formats
Skill-based interactive formats are designed to engage users by challenging their abilities. They’re great for increasing engagement because they encourage users to actively participate, test their skills, and feel a sense of accomplishment, which can lead to higher retention and conversion rates.
This format involves flipping cards to find matching pairs, and can be customized with brand images, product visuals, or themed icons.
Our take on an old classic. Slide your basket side-to-side and catch the falling items. 100% customizable!
In this interactive game, players aim and shoot at moving targets, which could be products, discounts, etc.
Choose an image and create a puzzle that challenges the participants to reassemble the original image.
In this engaging game, players click on specific images, such as your logo or products, within a set time limit, helping to boost brand and product recognition.
Participants must slice as many objects as possible within a set timeframe to unlock exclusive rewards.
Choose an image and create a puzzle that challenges the participants to reassemble the original image.
Participants must guess the correct word based on provided clues within a set number of attempts.
Lucky Number requires users to guess or select the correct number within a defined range.
This game format lets users interactively “smash” objects like eggs, boxes, balloons, or glass to earn points — great for high-impact reveals and engagement.
Knowledge-Based interactive formats
Knowledge games are designed to challenge your audience’s intellect and creativity, making them actively engage with your content. Formats like quizzes, personality tests, or polls are perfect examples. Best of all, these formats work seamlessly for both B2B and B2C brands, offering endless customization possibilities to suit any audience.
Combine different question & answer types to create unique experiences. Use question types like text, images, or videos.
Similar to many popular dating apps, it presents a number of images to swipe through and like the favourites.
The Personality Test format on Scratcher allows participants to answer a series of questions, culminating in a personalized recommendation based on their responses.
Guide users through a series of questions or scenarios to determine their preferences, culminating in tailored product suggestions.
The Vote format is an interactive way to enable participants to cast their votes on various topics, products, or ideas.
The Battle format presents participants with a side-by-side comparison of two products, prompting them to select their preferred option.
This format is ideal for gathering audience opinions, increasing engagement, and making users feel involved in decision-making processes.
This format is ideal for collecting user feedback, enhancing engagement, and gaining insights into customer preferences.
Designed to present a video alongside a series of related questions. This setup allows users to watch the video and then answer questions based on its content.
quiz format offers a versatile and engaging experience by combining various question types—such as text, images, and videos—with diverse answer formats like multiple-choice, image selections, text inputs, and ratings.
Special interactive formats
The Special interactive formats are included only in Professional Plans, but you can also purchase them as an add-on for any plan for just 99 euros/ mth.
While traditionally used for Christmas campaigns, this format is versatile to any event. A door opens a new competition each day!
Every Advent Sunday, one of four doors opens, revealing new competitions. Each day, you can enjoy a different format.
Scoreboard
The scoreboard in the game serves as a dynamic display, tracking and showcasing the players’ performance in real-time.
Whether it’s an Easter search game, a virtual treasure map, or an interactive city festival, this format transforms online experiences into fun adventures.
This is a customizable gamified calendar that lets you create a time-bound interactive experience—perfect for driving daily engagement over a set period.
Pop-ups that do more than just pop
Scratcher pop-ups are more than just attention-grabbers—they’re powerful tools for interaction and results. You can now incorporate any interactive format into your pop-ups for maximum engagement. Choose from over 30 engaging concepts, including quizzes, Mystery Box, Dice, Slot Machine, and more.
