Interactive Formats
Each format offers a different way to interact with users, collect data, or reward participation. The variety lets you match the experience to your campaign goal—whether it’s lead gen, product promo, education, or engagement.
Luck-Based Formats
Skill-Based Formats
Knowledge-Based Formats
Special Formats
Luck-Based interactive formats
Luck-based interactive formats are designed to engage users by incorporating elements of chance, such as spin-the-wheel games, scratchcards, or random prize draws. These formats create excitement and anticipation, making them highly effective for driving engagement and capturing user attention.
The Scratchcard is a fun and entertaining game format where participants scratch and immediately see if they have won.
A fun and entertaining campaign type where participants spin the wheel and immediately see if they have won.
Just like the classic Slot Machine, participants spin and need to get three matching icons in a row to win.
A classic format, very easy to set up. Customise the look of the cube to fit your company branding—it’s entirely up to you!
A simple game where participants choose between a number of boxes and hope to pick the correct one to win!
Guess the combinations of numbers and give your participants a chance to win an exclusive prize. Just like a lottery.
Use this high converting game to promote your products, or highlight one of your sponsors—100% customizable!
It’s a fresh, interactive format ideal for giveaways, contests, product reveals, or just injecting some fun into your lead generation campaigns.
Gift Surprise
Turn curiosity into action with the Gift Surprise Game — a fun, high-converting experience where users click to open a digital gift and instantly reveal a reward.
This format adds more interactivity by letting users scratch individual items (like boxes, tiles, or icons), making it feel like a treasure hunt or reveal challenge.
Inspired by slot-machine mechanics, users spin reels to match symbols and unlock prizes — creating a playful experience that increases engagement.
Skill-Based interactive formats
Skill-based interactive formats are designed to engage users by challenging their abilities. They’re great for increasing engagement because they encourage users to actively participate, test their skills, and feel a sense of accomplishment, which can lead to higher retention and conversion rates.
Flip and match the tiles. This a fun and skill based game format that gives an interactive way to present new products.
Our take on an old classic. Slide your basket side-to-side and catch the falling items. 100% customizable!
In this interactive game, players aim and shoot at moving targets, which could be products, discounts, etc.
Puzzle
Choose an image and create a puzzle that challenges the participants to reassemble the original image.
In this engaging game, players click on specific images, such as your logo or products, within a set time limit, helping to boost brand and product recognition.
In this game, players interact with falling items, such as your products or icons representing your services, by clicking them as they appear on the screen.
Guess the Result
Choose an image and create a puzzle that challenges the participants to reassemble the original image.
In this engaging game, players click on specific images, such as your logo or products, within a set time limit, helping to boost brand and product recognition.
In this game, players interact with falling items, such as your products or icons representing your services, by clicking them as they appear on the screen.
Smash it
Choose an image and create a puzzle that challenges the participants to reassemble the original image.
Knowledge-Based interactive formats
Knowledge games are designed to challenge your audience’s intellect and creativity, making them actively engage with your content. Formats like quizzes, personality tests, or polls are perfect examples. Best of all, these formats work seamlessly for both B2B and B2C brands, offering endless customization possibilities to suit any audience.
Combine different question & answer types to create unique experiences. Use question types like text, images, or videos.
Similar to many popular dating apps, it presents a number of images to swipe through and like the favourites.
Participants swipe through options and pick their favourites, like a favourite dinner, a pet, or vacations.
The participants need to guess the outcome of any local, national, or international sports event.
Engage your participants by presenting them with a series of options and have them pick their favourites among them.
Asks participants a set of questions and then display the corresponding profile or solution based on the given answers.
Special interactive formats
The Special interactive formats are included only in Professional Plans, but you can also purchase them as an add-on for any plan for just 99 euros/ mth.
While traditionally used for Christmas campaigns, this format is versatile to any event. A door opens a new competition each day!
Every Advent Sunday, one of four doors opens, revealing new competitions. Each day, you can enjoy a different format.
The scoreboard in the game serves as a dynamic display, tracking and showcasing the players’ performance in real-time.
Whether it’s an Easter search game, a virtual treasure map, or an interactive city festival, this format transforms online experiences into fun adventures.
Pop-ups that do more than just pop
Scratcher pop-ups are more than just attention-grabbers—they’re powerful tools for interaction and results. You can now incorporate any interactive format into your pop-ups for maximum engagement. Choose from over 30 engaging concepts, including quizzes, Mystery Box, Dice, Slot Machine, and more.
