Business Stories
See how Scratcher helps brands get better results by adding interactive layers into their marketing campaigns.
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As part of its Retail Media offering, nemlig uses Scratcher to help FMCG brands create interactive experiences that increase engagement, generate valuable consumer insights, and strengthen brand awareness throughout the customer journey.
The campaign resulted in a significant gain of 60,000 new email permissions, aligning with POWER’s strategy to capitalize on their strong conversion rates from leads to customers.
In an era where automotive brands are fighting declining attention, fragmented journeys, and tightening privacy regulation, Toyota Denmark has quietly built one of the most effective first-party data engines in European automotive marketing. The engine’s backbone? A long-running collaboration with Scratcher, designed not as a short-term sales stunt, but as a durable, consent-driven growth system.
How WWF Denmark uses interactive experiences to educate audiences, generate qualified leads, and build long-term donor relationships.
This furniture retailer achieved 380% growth in loyalty club members through their year-round activation campaigns using Scratcher’s gamification marketing platform.
In the competitive igaming world, pip.dk stands out with its player-centric focus. Charlotte Møller Hansen, Head of CRM and Creative Content, explains how their emphasis on player engagement and high-quality content drives their success, boosting player loyalty and market position.
We recently had an engaging conversation with Mila Hvilshøj, Head of Marketing, Denmark & Sweden, who shared insights and achievements from Burger King’s latest gamified campaign to launch the new Whopper in the Scandinavian market.
At the helm of ECOOKING’s eCommerce and digital strategy is Martin Vad Rudbeck Jespersen, the Head of eCommerce and Digital Media. Since joining the company in April 2024, Martin has been instrumental in aligning the brand’s digital strategies with its customer-centric vision.
We recently sat down with Bettina Engel Nielsen, Marketing Consultant at EWII, to explore how gamification transformed the way one of Denmark’s leading utility companies engages customers, generates leads, and communicates complex topics.
For the Danish market, Continental first explored gamification in the form of a Danish holiday staple – the Christmas calendar.
For the Danish market, Continental first explored gamification in the form of a Danish holiday staple – the Christmas calendar.
