Spezialformat

Interaktiver Kalender

Erwecken Sie Ihre Kampagnen mit einem anpassbaren interaktiven Kalender zum Leben. Inspiriert vom klassischen Adventskalenderformat können Sie mit dieser Funktion ein gamifiziertes Erlebnis schaffen, bei dem sich jeden Tag ein neuer Klickbereich öffnet – perfekt, um das tägliche Engagement über einen bestimmten Zeitraum zu fördern.

*Keine Kreditkarte erforderlich.

Funktionen des interaktiven Kalenders

Feiern Sie ein Markenjubiläum, launchen Sie ein neues Produkt oder starten Sie eine Awareness-Kampagne – hinter jedem Klickbereich warten unterschiedliche Spiele und interaktive Formate, die Ihre Besucher immer wieder begeistern und zum Mitmachen animieren.

Customization & Branding

Visual Themes: Align the game’s visual elements with your brand or campaign theme.
Interactive Elements: Customize icons, images, and animations to match the campaign’s aesthetic.

Game Mechanics & Logic

Timed Challenges: Set time limits for each round to increase urgency.
Dynamic Content: Randomize the appearance of words or questions to keep the game engaging.
Scoring System: Assign points for correct guesses and deduct for incorrect ones.

Reward Mechanics

Instant Rewards: Provide immediate feedback and rewards upon successful completion.
Tiered Rewards: Offer different rewards based on the player’s score or accuracy.
Connect with external systems like Stripe to distribute coupons or discount codes.

User Engagement Flow

Entry Requirements: Gate the game behind actions like form submissions.
Replayability: Allow multiple attempts per user or restrict to one-time play, depending on campaign goals.
Post-Game Actions: Redirect players to landing pages, provide shareable results, or prompt further engagement.

Analytics & CRM Integration

Performance Tracking: Monitor metrics such as guess accuracy, average scores, and completion rates.
User Data Collection: Capture player information for lead generation and follow-up campaigns.
Integrations: Integrate with platforms like Klavyo, Emarsys, Active Campaign, HubSpot or Salesforce to streamline data management.

Use-Cases für den interaktiven Kalender

eCommerce

Boost sales with a product discovery countdown

Run a 7-day or 14-day campaign where each day reveals a new deal, product spotlight, or exclusive game (e.g. Spin the Wheel, Mystery Box). Perfect for seasonal campaigns, flash sales, or customer retention strategies.

Goals:

Increase daily site traffic
Highlight new or underperforming products
Drive conversions and newsletter signups

Consumer Goods & FMCGs

Build product awareness and collect consumer preferences

Celebrate a new product line or brand anniversary by unlocking a new interactive experience daily—like voting for favorite flavors, participating in quizzes, or playing instant win games. Each interaction helps you collect zero-party data for personalization.

Goals:

Educate consumers about product benefits
Increase brand loyalty
Enrich CRM with declared data

Retail

Bridge offline and online with hybrid experiences

Create a calendar campaign that customers can access in-store via QR codes or online at home. Each day could unlock a chance to win a discount, discover a featured brand, or collect loyalty points through a gamified experience.

Goals:

Increase foot traffic and dwell time
Drive omnichannel engagement
Promote partner brands or campaigns
Increase app installs

Travel & Hospitality

Promote destinations, offers, or loyalty perks

Run a campaign where each calendar day features a new destination, travel tip, or reward challenge. Add games that offer instant-win vouchers, room upgrades, or loyalty points to boost booking activity.

Goals:

Build anticipation for travel offers
Educate on destinations or services
Increase direct bookings and app installs

Entertainment & Events

Use Case: „Movie Title Guessing Game“

Objective: Boost engagement around a show, movie, or event.
How it Works: Participants guess movie titles or character names based on clues.
Rewards: Event tickets, exclusive content access, or merchandise.
Features Used: Multimedia hints, social sharing options, and reward distribution.

NGOs & Nonprofits

Raise awareness and inspire daily engagement

Use the calendar to share a daily mission, donation story, or quiz tied to your cause. Incorporate light games or video content to drive education and action (donation, share, sign up).

Goals:

Educate supporters in a playful way
Drive daily engagement during awareness months
Increase volunteer signups or donations

Sport Clubs

Engage fans during a tournament, season kickoff, or anniversary week

Create a countdown experience where fans unlock daily content—like trivia about club history, player spotlights, or prediction games for upcoming matches. Include prize draws for merchandise, match tickets, or meet-and-greets to keep fans coming back.

Goals: