Data enrichment: how it can
help your business grow

Stay up to date with your visitors' demographic data
and their consumer patterns to stay ahead.

Image showing the growing trend, if a site uses gamification to perform data enrichment

Let's get in-depth with data enrichment

See how we can help your business grow by building deeper and richer customer data.

Why is data important?

Customers have high expectations for the experiences they have with each business they associate with. So, it is anticipated that businesses should anticipate their customers’ needs and necessities. It is also important that they know what their customers’ identities are. Data allows you to gain more knowledge regarding your business and its customers. It allows you to improve your business and your brand’s presence. So, what is the need for a service like data enrichment then? The answer: data decay rate.

Image shows that you can perform data enrichment with gamification
Images shows shoes linked to pictures. Data Enrichment, in fact, helps increase sales

Updated data increases relevancy

Data enrichment is not something you perform once and forget about it. In fact, consumer patterns tend to change over time. The same goes for the demographic data of your individual visitors. Indeed, changes in life create changes in what consumers need when shopping. In effect, the more updated information you have about your visitors, the greater the chances that you are able to create offers tailored to each and every visitor.

How gamification can help you with data enrichment

We are all well aware that we give up a lot of personal information every day on the internet. However, it is rarely something we enjoy doing. In fact, it can feel a bit intrusive at times, right? On the contrary, with gamification, providing personal data will no longer feel like an intrusive and negative experience. Instead, you offer your audience something fun and engaging, while gathering new and updated information.

Images provides a list of loyal customers, so you can increase sales with gamification
Dashboard of the platform, trends and graphs. Spin the wheel on top left of the laptop screen, and a blue registration form on top right

Begin building a deeper and richer customer database

Scratcher can help you ensure data enrichment through unique and entertaining interactive campaigns. Regular campaigns will allow the available visitor data to constantly be up to date, whether from first-timers or returning customers. So, contact us today and hear more about how you can gather deeper and richer customer data.