Gamification Marketing for B2B

From generating quality leads to increasing brand awareness, gamification marketing is a valuable tool that helps B2B businesses reach their goals.

35+
games

Native integrations

Pre-made
templates

Gamified
pop-ups

A digital platform dedicated to activating your audience

B2B marketing is truly about people-to-people—and people like to engage with content

Lead generation

Engaging, interactive content helps you understand your customer journey better and generate quality leads

Seamless integration & control

Scratcher allows you to create and seamlessly host interactive content on your website or landing page

Event activation opportunities

Upgrade your events, trade shows, and fairs with interactive content to collect leads and activate your audience

Greater buyer insights

Create personalised experiences for visitors by tailoring gamified content to their specific needs, interests, and behaviours

Our most successful interactive experiences for B2B companies

Scratcher’s intuitive platform allows you to customise your campaigns to create a consistent user experience—no technical skills required

Quiz
Calculator
Personality Test
Form

Quiz

Question, test, and position content in an interactive way to pique the interest of your audience. The quiz format allows you to position products in a different light and can be conceptualised to fit your business’ needs.

Calculator

One of the most powerful drivers of high-quality leads for B2B businesses. The calculator format satisfies audience curiosity while highlighting your brand’s unique selling points in an engaging way.

Personality Test

People love to test themselves and their knowledge. Adopting different personality or product matches allows you to create personalized buyer journeys that are high converting and provide greater insights into your audience.

Form

Define, trigger, and deploy timely, customized forms with clear CTAs that suit your goals. With the form format, all gathered data can be easily integrated with your preferred email or CRM system.