Gamification Marketing for B2B
From generating quality leads to increasing brand awareness, gamification marketing is a valuable tool that helps B2B businesses reach their goals.
100+
interactive
formats & concepts
Easy integrations
to more than
120 systems
Build your
first campaign
in minutes
A digital platform dedicated to activating your audience
B2B marketing is truly about people-to-people—and people like to engage with content
Lead generation
Engaging, interactive content helps you understand your customer journey better and generate quality leads
Seamless integration & control
Scratcher allows you to create and seamlessly host interactive content on your website or landing page
Event activation opportunities
Upgrade your events, trade shows, and fairs with interactive content to collect leads and activate your audience
Greater buyer insights
Create personalised experiences for visitors by tailoring gamified content to their specific needs, interests, and behaviours
Our most successful interactive experiences for B2B companies
Scratcher’s intuitive platform allows you to customise your campaigns to create a consistent user experience—no technical skills required
Quiz
Question, test, and position content in an interactive way to pique the interest of your audience. The quiz format allows you to position products in a different light and can be conceptualised to fit your business’ needs.
Calculator
One of the most powerful drivers of high-quality leads for B2B businesses. The calculator format satisfies audience curiosity while highlighting your brand’s unique selling points in an engaging way.
Personality Test
People love to test themselves and their knowledge. Adopting different personality or product matches allows you to create personalized buyer journeys that are high converting and provide greater insights into your audience.
Form
Define, trigger, and deploy timely, customized forms with clear CTAs that suit your goals. With the form format, all gathered data can be easily integrated with your preferred email or CRM system.
Easily integrate Scratcher with your marketing tech stack
Connect with 3000+ web apps using our native integrations or Zapier
Get marketing and sales aligned with high quality leads through targeted data collection
Let’s find the right solution for your business
Our team wants you to succeed with Scratcher! We will develop the perfect program to help you meet your business’ goals. You will have access to:
- Our intuitive platform for interactive content
- A dedicated business partner to discuss how you can achieve the best results with gamification
- An in-depth onboarding program and 24/7 support from our Customer Success team
FAQ
Gamification can be used in a number of ways by B2B companies. This can include training and onboarding activities, incentivising customer engagement and experience, or loyalty and rewards programs.
It varies from campaign to campaign, but once you’ve become familiar with the Scratcher platform it can take you anywhere from ½ to 2 hours to create your perfect campaign.
No, not at all. Our user-friendly, drag and drop campaign editor makes it simple to bring your ideas to life in a fun and interactive way—no coding required!
Yes, campaigns can easily be added to your designated landing page via individualised iFrame/embed codes.
Yes, we can provide a campaign building service. Contact Scratcher’s support team to help us better understand your needs.
Yes, it’s simple to connect Scratcher to your marketing tech stack, map the fields, and transfer the data you want. Learn more about our integrations here.
Yes, check out our help centre or reach out to our support team here. We’re proud to have an average satisfaction score of 95% and will typically reply in under 10 minutes!
