Ideas for your next campaign
Simple guides, ideas for every season and lessons learned from thousands of campaigns.
Quizzes give people a result they want and give you leads who have told you what they need. Here is how to build a quiz funnel th…
Should people see right away if they won, or enter a draw? We compare the two prize mechanics, explain odds and prize pools and l…
Grocery is a weekly habit. Here is how supermarkets use weekly games, supplier prizes and in-store QR codes to grow their club an…
Gamification marketing uses game elements like prizes, scores and surprises to get people to take part. Here is how it works, wha…
Every extra field costs you sign-ups, but too few leave you with a list you cannot segment. Here is how to find the right balance…
The 10% welcome code is everywhere. Here are 15 lead magnet ideas that protect your margin and attract subscribers who actually w…
A good personality test gives everyone a result they want to share. Learn how to design results, write questions and turn answers…
What double opt-in is, the pros and cons for your list, where to read more about the rules, and how to set it up after a game or …
Chance, skill, knowledge, progress and competition: how each game mechanic works in a marketing campaign and which goals it fits …
Back to school is a short, busy window. These gamified campaign ideas help retailers and brands reach parents and students and st…
A closed box is hard to ignore. Learn how to plan a mystery box campaign, design a prize ladder and turn curiosity into signups, …
Energy is a low-interest category, but games change that. See how Andel Energi, EWII and DCC Energi collect permissions and engag…