Ideas for your next campaign
Simple guides, ideas for every season and lessons learned from thousands of campaigns.
Polls, quizzes, contests and countdowns: 20 interactive post ideas that turn followers into contacts, plus a note on tagging and …
Twelve ways to grow your email list with games, from pop-ups and QR codes to calendars and partner campaigns, plus how to handle …
An exit-intent popup is your last chance before a visitor leaves. Here is how it works, what to offer and how to set one up witho…
A simple model for gamification ROI, with a worked example, the lifetime value of a permission and real results from Rascals, Zap…
Google has warned against intrusive mobile popups since 2016. Here is what its guidance says, and how to collect sign-ups on mobi…
What separates zero-, first- and third-party data, what browser tracking limits changed, and how to build a data strategy on data…
Skill games and leaderboards keep people coming back for one more try. Learn how to choose a game, set fair rules and prizes, and…
Gift finder quizzes, nomination votes and thoughtful opt-outs: Mother's Day and Father's Day campaign ideas that stand out in a c…
A checklist of the topics competition terms usually cover, from prizes and eligibility to how winners are chosen, plus the differ…
The shop owns the till, so FMCG brands rarely know their buyers. This playbook shows how games on the pack, in retail media and i…
Fans already have an opinion about the next match. A prediction game turns it into signups, sponsor value and repeat visits. Here…
Easter is the first big retail moment of the year. Here's how to use Scratcher games with Shopify and Klaviyo to lift engagement …