Ideas for your next campaign
Simple guides, ideas for every season and lessons learned from thousands of campaigns.
Is your gamified campaign really working? These 12 KPIs, from participation rate to ROI, show how it performs and where to improv…
A step-by-step guide to creating, designing and embedding a gamified, high-converting pop-up with Scratcher in minutes.
How to build an online Christmas calendar that delights your audience and drives leads, loyalty and sales, with examples from Toy…
Why spin the wheel works so well, real campaign results from POWER, BOBO and Rascals, and how to set one up in Scratcher, from pr…
From matchday predictions to off-season trivia: the key moments to launch gamified sports campaigns that build fan loyalty and fi…
Plan a full year of marketing with seasonal campaign ideas for every quarter, always-on activations and Scratcher Planner to keep…
Gated content or interactive games? Learn when traditional lead gen works best, when gamification wins, and how to combine the tw…
Looking for better ways to engage your webshop visitors? Follow these eight steps to implement gamification in your eCommerce mar…
What you do with your leads matters most. Rasmus Mogenstrup of PL & Partners shares three steps to turn leads into paying custome…
You don’t have to sell roses or chocolates to run a Valentine’s interactive campaign that supports your goals. Here’s how to plan…
With interactive experiences, NGOs can activate their audience, build trust and strengthen the emotional connection that leads to…
Learn how first-party and zero-party data help brands build trust and meaningful connections with their audience, without relying…