Ideas for your next campaign
Simple guides, ideas for every season and lessons learned from thousands of campaigns.
Scratch card or quiz? Wheel or memory game? Start with your goal and pick the right game family: luck, knowledge or skill. Includ…
Interactive content asks people to do something and gives something back. Here are 12 types with examples, and how to pick, share…
Stop guessing which prize or format works best. A practical guide to A/B testing gamified campaigns, from traffic splits to readi…
Few people get excited about insurance or pensions. Quizzes and games help banks and insurers engage customers, qualify leads and…
The same popup can welcome or annoy. Learn which trigger to use, on which pages, how often to show it and how to test the timing …
Your company birthday is a campaign moment no competitor can copy. Here are anniversary ideas by format, real results and a check…
How telecom brands use interactive experiences like quizzes, scratch cards and loyalty challenges to boost engagement, loyalty an…
Why do people ignore a banner but play a quiz? The research behind gamification, from curiosity to reciprocity, and how to use it…
Zero-party data is information people choose to share with you. Learn what it is, why consented data matters and seven practical …
In-store QR games, app onboarding and gamified launches: how restaurants and quick-service brands drive app downloads and repeat …
Thirty real gamified campaigns from brands like Burger King, Toyota, WWF and POWER, with their published results and the lesson b…
A game gets people to say yes. The welcome flow turns that yes into a first purchase. Here is a 5-email flow you can build in Kla…