Skip to content

Rex, your AI assistant: the busywork, handled. The ideas, yours 👉 Meet Rex

Blog

Ideas for your next campaign

Simple guides, ideas for every season and lessons learned from thousands of campaigns.

Why Gamification Marketing Is Reshaping the Furniture Industry
Why Gamification Marketing Is Reshaping the Furniture Industry

How furniture retailers like BOBO use gamification to turn idle browsing into engagement, leads and first-party data.

Gamification Strategy That Works: Lessons from the Travel Industry
Gamification Strategy That Works: Lessons from the Travel Industry

Travel brands can turn static marketing into interactive experiences. See how Apollo Rejser got 11,000+ participants with Spin th…

Gamification Marketing in the Automotive Industry
Gamification Marketing in the Automotive Industry

Car buyers research online, so why not make it interactive? See how Toyota used a Christmas calendar to collect GDPR-compliant pe…

Gamification in Fashion: What's Actually Working
Gamification in Fashion: What's Actually Working

How fashion brands use gamification to boost visibility, data collection and loyalty, including Message's Spin the Wheel campaign.

Gamification for Sporting Events: Marketing That Moves the Crowd
Gamification for Sporting Events: Marketing That Moves the Crowd

Top tips and inspiration for using gamification at sporting events, including Jägermeister's festival Slot Machine with an 88% co…

Building Engagement: The Anatomy of a Product Match Format
Building Engagement: The Anatomy of a Product Match Format

What the Product Match format is, how it enables guided selling and data enrichment, and how to set one up in Scratcher step by s…

Best Practices for Gamification Marketing Campaign Activation
Best Practices for Gamification Marketing Campaign Activation

Six best practices for activating your gamification campaign, from clear objectives and the right incentive to channels, formats …

Understanding CDPs: Key Takeaways from a Live Expert Chat
Understanding CDPs: Key Takeaways from a Live Expert Chat

Key takeaways from our chat with Anders Spicker from Raptor about customer data platforms: when to invest, and which data matters…

Top 5 Easter Gamification Campaigns
Top 5 Easter Gamification Campaigns

Five Easter gamification campaigns, from NorgesEnergi’s quiz to Sinatur’s scratch card, that drove leads, data and engagement.

Strategy vs Tactics in Marketing: Insights from Kenneth Steele
Strategy vs Tactics in Marketing: Insights from Kenneth Steele

Marketing Director Kenneth Steele of Nellemann Automotive explains the difference between strategy and tactics in marketing, and …

Gamification Strategy in Live Shopping: A New Way to Drive Engagement
Gamification Strategy in Live Shopping: A New Way to Drive Engagement

How gamified live shopping boosts sales and loyalty, with POWER's Spin the Wheel livestreams reaching a 43% conversion rate.

The Strategic Case for Always-On Marketing
The Strategic Case for Always-On Marketing

Always-on marketing keeps your brand top of mind all year, collecting first-party data and engaging your audience well beyond the…