This case shows how Andel Energy uses interactive campaigns and gamification marketing to generate high-quality leads, collect zero-party data, and increase customer engagement. By turning passive traffic into active participation, they improved both conversion rates and lead quality.

Discover how Ree Park used interactive campaigns and QR codes to boost visitor engagement, learning, and park exploration during Easter.

To understand how interactive marketing fits into DCC Energi’s marketing strategy, we interviewed Jeanne Lindgaard Risager, who has been part of DCC Energi’s marketing team for almost four years.

We recently sat down with Bettina Engel Nielsen, Marketing Consultant at EWII, to explore how gamification transformed the way one of Denmark’s leading utility companies engages customers, generates leads, and communicates complex topics.

At the helm of ECOOKING’s eCommerce and digital strategy is Martin Vad Rudbeck Jespersen, the Head of eCommerce and Digital Media. Since joining the company in April 2024, Martin has been instrumental in aligning the brand’s digital strategies with its customer-centric vision.

Helene Skilbred, Senior Fundraiser at MS-forbundet, led the innovative use of gamification to overcome challenges in expanding the donor base and engaging the audience for the organization, which supports individuals with Multiple Sclerosis (MS) and their families.