Luck-Based Interactive Format

The Scratchcard

The Scratchcard is a fun and entertaining game format where participants scratch and immediately see if they have won. It is a simple game that people easily recognise. This is why it is one of the highest converting games—a great game format to boost your newsletter sign-ups.

The Scratchcard: Game Format Features

Customization & Branding:

Card Design Templates: Choose from ready-made layouts or upload your own.
Scratch Layer Control: Set custom overlay (color, texture, or image) and reveal design.
Brand Elements: Add logos, brand colors, fonts, and messaging.

Reward & Logic Settings:

Prize Pool Control: Assign probability and quantities to different rewards.
Win/Loss Settings: Balance winning odds and “no prize” results.
Code Integration: Link rewards to unique or static coupon codes.

Engagement Boosters:

Entry Gating: Require email or social login before scratching.
One-Time or Repeat Play: Allow daily spins, one-time access, or multi-entry campaigns.
Social Sharing: Add sharing incentives post-reveal.

Performance Analytics Dashboard:

Analytics Dashboard: Monitor scratch rates, reward redemptions, and conversion data.
UTM & Tagging Support: Track sources and optimize campaigns.
A/B Testing: Test different designs, headlines, or reward schemes.

Use Cases

The Scratchcard is versatile and perfect for a variety of marketing scenarios:

Retail & eCommerce:

Use Case: “Scratch & Save” Promo.
Objective: Increase conversion rates during promotions or sales periods.
How it Works: Customers scratch a virtual card to reveal a discount or gift.
Rewards: % off coupon codes, free gifts, or free shipping.
Features Used: Scratch-to-reveal mechanic, reward distribution control, code integration.

Consumer Goods & FMCG:

Use Case: “Scratch to Discover the Brand” Game

Objective: Create awareness around a new product line or seasonal packaging.
How it Works: Players scratch to uncover a product or logo and win related rewards.
Rewards: Samples, swag, exclusive access to limited editions.
Features Used: Custom imagery, multiple card versions, product linking.

Travel & Hospitality:

Use Case: “Scratch Your Way to Paradise”
Objective: Drive newsletter signups and engagement ahead of peak seasons.
How it Works: Users scratch the card to win vacation perks or travel discounts.
Rewards: Free upgrades, discounts on packages, hotel nights.
Features Used: Geo-specific rewards, reveal animations, lead form integration.

Entertainment & Media:

Use Case: “Scratch & Reveal Bonus Content”
Objective: Build hype around upcoming releases (e.g., music, shows, games).
How it Works: Fans scratch to unlock exclusive teaser content or hidden collectibles.
Rewards: Behind-the-scenes access, digital assets, fan rewards.
Features Used: Video/image reward reveal, multi-reward setup, social sharing prompt.