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Ideas for your next campaign

Simple guides, ideas for every season and lessons learned from thousands of campaigns.

How Gamification Makes Data Enrichment Smarter
How Gamification Makes Data Enrichment Smarter

People no longer hand over data without a reason. Learn how quizzes, swipe games and personality tests make data enrichment fun f…

Gamification in Email Marketing
Gamification in Email Marketing

You've probably heard of gamification, but how can you use it in your email marketing? Here are formats, examples and practical t…

Gamification Marketing Is the Next Step in Your Customer Journey
Gamification Marketing Is the Next Step in Your Customer Journey

From lead to loyalist, gamification creates a fun and engaging experience at every step of your customer journey.

B2B Gamification and Omnichannel Strategies for Lead Generation
B2B Gamification and Omnichannel Strategies for Lead Generation

How B2B marketers can combine gamification and omnichannel strategies to engage prospects across every touchpoint and generate mo…

Tips for a Successful Advent Calendar Gamification Campaign
Tips for a Successful Advent Calendar Gamification Campaign

Ten practical tips for planning, promoting and measuring an interactive Advent Calendar that keeps your audience engaged all thro…

3 Pre-Event Marketing Tips
3 Pre-Event Marketing Tips

Three pre-event marketing tips covering lead generation, email marketing and community building, and how gamification can support…

Top Q4 Gamification Campaigns That Broke the Seasonal Script
Top Q4 Gamification Campaigns That Broke the Seasonal Script

Q4 campaigns from BonBon-Land, Deichmann, The Body Shop and Telmore that skipped the usual discount noise and won with gamificati…

How Gamification Turns Data Collection into a Win-Win
How Gamification Turns Data Collection into a Win-Win

As cookie-based tracking fades, gamification helps brands collect first-party data that people share willingly, in exchange for f…

Driving Sales with Gamification: Enable a Guided Selling Experience
Driving Sales with Gamification: Enable a Guided Selling Experience

Learn how gamified quizzes, personality tests and swipe games guide customers to the right product, lifting engagement and sales.

Why Gamification Marketing Is Reshaping the Furniture Industry
Why Gamification Marketing Is Reshaping the Furniture Industry

How furniture retailers like BOBO use gamification to turn idle browsing into engagement, leads and first-party data.

Gamification Strategy That Works: Lessons from the Travel Industry
Gamification Strategy That Works: Lessons from the Travel Industry

Travel brands can turn static marketing into interactive experiences. See how Apollo Rejser got 11,000+ participants with Spin th…

Gamification Marketing in the Automotive Industry
Gamification Marketing in the Automotive Industry

Car buyers research online, so why not make it interactive? See how Toyota used a Christmas calendar to collect GDPR-compliant pe…