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Ideas for your next campaign

Simple guides, ideas for every season and lessons learned from thousands of campaigns.

Gamification in Fashion: What's Actually Working
Gamification in Fashion: What's Actually Working

How fashion brands use gamification to boost visibility, data collection and loyalty, including Message's Spin the Wheel campaign.

Gamification for Sporting Events: Marketing That Moves the Crowd
Gamification for Sporting Events: Marketing That Moves the Crowd

Top tips and inspiration for using gamification at sporting events, including Jägermeister's festival Slot Machine with an 88% co…

Building Engagement: The Anatomy of a Product Match Format
Building Engagement: The Anatomy of a Product Match Format

What the Product Match format is, how it enables guided selling and data enrichment, and how to set one up in Scratcher step by s…

Best Practices for Gamification Marketing Campaign Activation
Best Practices for Gamification Marketing Campaign Activation

Six best practices for activating your gamification campaign, from clear objectives and the right incentive to channels, formats …

Understanding CDPs: Key Takeaways from a Live Expert Chat
Understanding CDPs: Key Takeaways from a Live Expert Chat

Key takeaways from our chat with Anders Spicker from Raptor about customer data platforms: when to invest, and which data matters…

Strategy vs Tactics in Marketing: Insights from Kenneth Steele
Strategy vs Tactics in Marketing: Insights from Kenneth Steele

Marketing Director Kenneth Steele of Nellemann Automotive explains the difference between strategy and tactics in marketing, and …

Gamification Strategy in Live Shopping: A New Way to Drive Engagement
Gamification Strategy in Live Shopping: A New Way to Drive Engagement

How gamified live shopping boosts sales and loyalty, with POWER's Spin the Wheel livestreams reaching a 43% conversion rate.

The Strategic Case for Always-On Marketing
The Strategic Case for Always-On Marketing

Always-on marketing keeps your brand top of mind all year, collecting first-party data and engaging your audience well beyond the…

Gamification Strategy for NGOs: Beyond Clicks and Likes
Gamification Strategy for NGOs: Beyond Clicks and Likes

NGO consultant Christian Sophus Ehlers on how gamification helps NGOs diversify channels, enrich supporter data and drive action.

Gamification as Strategy: An Interview with Scratcher's CEO
Gamification as Strategy: An Interview with Scratcher's CEO

Agorify spoke to Scratcher CEO Casper Christiansen about gamification across the marketing funnel, at events and where it's headi…

Revolutionise Your Marketing with Scratcher's Interactive Platform
Revolutionise Your Marketing with Scratcher's Interactive Platform

A quick tour of Scratcher's interactive platform: 40+ campaign formats, prizes, email, integrations and analytics, with no techni…

Maximising Your Interactive Marketing Strategy
Maximising Your Interactive Marketing Strategy

Plan your interactive campaigns around key seasonal dates and tackle lead generation, loyalty and data enrichment challenges all …