Forretningshistorier
Se hvordan Scratcher hjælper brands med at opnå bedre resultater ved at tilføje interaktive lag til deres marketingkampagner.
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In an era where automotive brands are fighting declining attention, fragmented journeys, and tightening privacy regulation, Toyota Denmark has quietly built one of the most effective first-party data engines in European automotive marketing. The engine’s backbone? A long-running collaboration with Scratcher, designed not as a short-term sales stunt, but as a durable, consent-driven growth system.
How WWF Denmark uses interactive experiences to educate audiences, generate qualified leads, and build long-term donor relationships.
This furniture retailer achieved 380% growth in loyalty club members through their year-round activation campaigns using Scratcher’s gamification marketing platform.
In the competitive igaming world, pip.dk stands out with its player-centric focus. Charlotte Møller Hansen, Head of CRM and Creative Content, explains how their emphasis on player engagement and high-quality content drives their success, boosting player loyalty and market position.
We recently had an engaging conversation with Mila Hvilshøj, Head of Marketing, Denmark & Sweden, who shared insights and achievements from Burger King’s latest gamified campaign to launch the new Whopper in the Scandinavian market.
At the helm of ECOOKING’s eCommerce and digital strategy is Martin Vad Rudbeck Jespersen, the Head of eCommerce and Digital Media. Since joining the company in April 2024, Martin has been instrumental in aligning the brand’s digital strategies with its customer-centric vision.
We recently sat down with Bettina Engel Nielsen, Marketing Consultant at EWII, to explore how gamification transformed the way one of Denmark’s leading utility companies engages customers, generates leads, and communicates complex topics.
Discover how Ree Park used interactive campaigns and QR codes to boost visitor engagement, learning, and park exploration during Easter.
This case shows how Andel Energy uses interactive campaigns and gamification marketing to generate high-quality leads, collect zero-party data, and increase customer engagement. By turning passive traffic into active participation, they improved both conversion rates and lead quality.
For det danske marked udforskede Continental først gamification i form af en dansk juleklassiker – julekalenderen.
For det danske marked udforskede Continental først gamification i form af en dansk juleklassiker – julekalenderen.
