BON'A PARTE tries personalized and product-related gamification

Which this expanded customer data is used for intelligent and automated after-sales.

Never seen before and it performs

Opening Rate (OR) - Increase 133%, Click Rate (CR) - Increase 300%,
Conversion Rate (CVR) - Increase 80%

iPad with a product choose feature. different bra appear on the screen. registration form on bottom right

BON'A PARTE and DK Company use the Scratcher gamification platform in all markets year-round

BON’A PARTE and the DK Company have achieved a significant increase in the supply of (good) leads. Furthermore, customer data has been further enriched. In addition, this has enabled intelligent and more personalized after-sales via email automation. As a result, these emails gained from gamification. They had a significantly higher opening and contact rate compared to our traditional marketing emails. Hence, this was due to the more personalized content.

Scratcher has developed the gamification campaign "Style & Win" for BON'A PARTE

Users sign up for newsletters to access the game. So, it allows them to put together a complete set of clothing. They can choose top, bottom, footwear based on some pre-selected product categories. DK Company determined these categories. The product categories are carefully selected month by month for seasonal purposes. The products that the game shows depend on the type of behavior from the individual user. Then, they will reflect this behavior (supported by Raptor Smart Advisor). It could happen that there is no registration of the user behavior within these categories. In that case, the game will display “fall back products”. These are the most viewed within the product categories.

There are different labels with the available products on the BON'A PARTE site
Laptop that show the index increases on Google Analytics. BON'A PARTE had some increase in click and convertion rates thanks to gamification

Gamification Results

Each month, via email marketing system, a winner is automatically selected. Then, the winner will subsequently receive an email notification. Thus, all other contestants will receive an automatic consolation prize mail one of the following days. It will feature a voucher and their selected products. As a result, this mail is outperforming all others by both click price and with a price that’s on a significantly lower level for social media. Finally, the gamification results are below.

Opening Rate (OR) – Increase 133%, Click Rate (CR) – Increase 300%, Conversion Rate (CVR) – Increase 80%

Customer statement

“For 2 years Scratcher has been working with DK companies and few foreign companies. The collaboration has been smooth and rewarding in terms of lead generation and sales. Scratcher has been an extremely competent business partner. In fact, they continuously made the effort to achieve the customer’s satisfaction.”

-Jesper Holst, Ecommerce Sales & Operation Manager,
DK Company Online

bon'a parte logo, black inscription