How Lampeguru uncovered new revenue
opportunities during Black Friday

The Lampeguru Black Friday campaign generated a
6 digit revenue growth and 4582 unique leads.

spin a wheel on the background, black background. possible prize on the foreground. registration form on the bottom right corner

Black Friday campaign

Lampeguru incorporated Scratcher as an integral part of their annual marketing strategy.

During Black Friday they chose to use the Wheel of Fortune game format. indeed, they gave the participants the opportunity to win gift cards to Lampeguru webshop. In addition, Lampeguru’s focus was to drive traffic to their webshop. So every participant who did not win one of the gift card prizes received a discount code. They could use it in the webshop as a consolation prize.

Campaign results

Lampeguru had excellent results during their Black Friday campaign. Their campaign had a conversion rate of 56% and generated 4582 unique leads. The good results were also reflected in the increase in the company’s sales. In fact, the Black Friday campaign contributed to a 6 digit revenue growth.

Lampeguru’s Black Friday campaign generated a 6 digit revenue growth and 4582 unique leads.

laptop wit the platform's dashboard. grahs and trends
Lampeguru logo, green "lampe", black "guru.dk". green lamp

Customer statement

“We have been very pleased with the collaboration with Scratcher. Accessing their platform is easy and intuitive while providing good sparring and advice. We have implemented gamification in our annual wheels, and we look forward to future campaigns. It’s crazy and so nice to see that gamification works!”

Jeanette Vivi Hindsdal
Digital Business Development and Online Marketing Specialist
Lampeguru

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