Customer case
How Lampeguru uncovered new revenue opportunities during Black Friday
The Lampeguru Black Friday campaign generated 6-digit revenue growth and 4582 unique leads.
About Company
Consumer goods
LampeGuru.dk is a Danish webshop selling lighting in Denmark and Norway.
LampeGuru.dk prioritize shopping on the internet as being as easy and safe as possible, but at the same time inspiring, they spice this up with great service and products customers can vouch for. Offering beautiful, innovative, and classic lamps at just the right price.
Black Friday campaign
Lampeguru incorporated Scratcher as an integral part of its annual marketing strategy.
During Black Friday they chose to use the Wheel of Fortune game format. Indeed, they gave the participants the opportunity to win gift cards to Lampeguru webshop. In addition, Lampeguru’s focus was to drive traffic to their webshop. So every participant who did not win one of the gift card prizes received a discount code. They could use it in the webshop as a consolation prize.
Gamification campaign results
Lampeguru had excellent results during their Black Friday campaign. Their campaign had a conversion rate of 56% and generated 4582 unique leads. The good results were also reflected in the increase in the company’s sales. In fact, the Black Friday campaign contributed to a 6-digit revenue growth.
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