How Rascals achieved an ROI of 259%
Rascals created a Wheel of Fortune campaign to attract their target audience and encourage them to buy their products.
Rascals Brewing was founded by Emma Devlin and Cathal O’Donoghue. The pair were living and working in New Zealand and developed a taste and passion for the booming Kiwi craft beer industry. Rascals Brewing Company love to take traditional beer styles and give them a twist. A brand personality that promotes fun, adventure, and the broadening of tastes.
The campaign strategy
Rascal built a Wheel of Fortune campaign to attract their target audience and encourage them to buy their products. The participant could win prizes like different cases of Rascals amazing beer and discount codes for their web shop.
The prizes were instant wins, so the participant immediately got the satisfaction of knowing if they won or not.
Rascals saw great results from this Gamification marketing campaign
The average increase in monthly
Of all orders in May came from this Gamification Marketing campaign
ROI – Even including marketing spend, cost of prizes, and the cost of Scratcher