Customer case

How Rascals achieved an ROI of 259%

Rascals created a Wheel of Fortune campaign to attract their target audience and encourage them to buy their products.

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About Company

Rascal brewery logo, metal plate with the inscription
Consumer goods

Rascals Brewing was founded by Emma Devlin and Cathal O’Donoghue. The pair were living and working in New Zealand and developed a taste and passion for the booming Kiwi craft beer industry. Rascals Brewing Company love to take traditional beer styles and give them a twist. A brand personality that promotes fun, adventure, and the broadening of tastes.

The campaign strategy

Rascal built a Wheel of Fortune campaign to attract their target audience and encourage them to buy their products. The participant could win prizes like different cases of Rascals amazing beer and discount codes for their web shop.
The prizes were instant wins, so the participant immediately got the satisfaction of knowing if they won or not.

"In summary, I am very happy with the result. It clearly works as a method of acquiring new subscribers and generating sales online. Furthermore, in our most recent newsletter, 33% of the resulting orders were placed by people who had signed up through Scratcher, so the evidence is there that we have created new customers, which is great!"
Joe Donnelly, Marketing Manager at Rascal says
Joe Donnelly
Marketing Manager, Rascals Brewing Company

The Results

Rascals saw great results from this Gamification marketing campaign

0 %

The average increase in monthly
newsletter subscribers

0 %

Of all orders in May came from this Gamification Marketing campaign

0 X

ROI – Even including marketing spend, cost of prizes, and the cost of Scratcher

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