Customer case

How Rascals achieved an ROI of 259%

Rascals created a Wheel of Fortune campaign to attract their target audience and encourage them to buy their products.

About Company

rascalsbrewing.com

Consumer goods

Rascals Brewing was founded by Emma Devlin and Cathal O’Donoghue. The pair were living and working in New Zealand and developed a taste and passion for the booming Kiwi craft beer industry. Rascals Brewing Company love to take traditional beer styles and give them a twist. A brand personality that promotes fun, adventure, and the broadening of tastes.

The campaign strategy

Rascal built a Wheel of Fortune campaign to attract their target audience and encourage them to buy their products. The participant could win prizes like different cases of Rascals amazing beer and discount codes for their web shop.
The prizes were instant wins, so the participant immediately got the satisfaction of knowing if they won or not.

"In summary, I am very happy with the result. It clearly works as a method of acquiring new subscribers and generating sales online. Furthermore, in our most recent newsletter, 33% of the resulting orders were placed by people who had signed up through Scratcher, so the evidence is there that we have created new customers, which is great!"