Watery celebrated its 5th anniversary with success!
To celebrate, the company implemented Wheel of Fortune on the webshop. The campaign’s result reached a 41% conversion rate and an increase in newsletter signups.
About the company
Watery provides safer and more inspiring swimming across age groups and levels. More specifically, they have helped +75,000 Danes and +6,000 Swedes since Daniel Johannesen, a former elite swimmer, launched Watery. Today, Watery is by far the largest swimming equipment retailer in Scandinavia with 7,500 item numbers from the biggest swimming brands.
Goals for the Gamification campaign
ACQUIRING NEWSLETTER SUBSCRIBERS
“We quickly found out that it made more sense for us to send the customers to a fun Scratcher page than just a popup – we got 21% more subscribers from it over a month.” said one of the Watery marketeers.
INCREASING BASKET SIZE
Customers had an opportunity to win free products throughout the birthday celebration, spinning the wheel.
Watery managed to get 17500 clicks in the period of the campaign with approximately 7200 new sign-ups, giving them a converting rate of 41% which is very astonishing.
7,200 NEW SIGN UPS
CONVERSION RATE OF 41%