Watery celebrated its 5th anniversary
with success!
To celebrate, the company implemented Wheel of Fortune on the webshop.
The campaign’s result reached a 41% conversion rate and an increase in newsletter signups.

Background Information about Watery
Watery is a danish webshop, that offers a wide range of products within swimming and water activities across Denmark, Sweden, and internationally.
They started 5 years ago and now are a team of 25 with rapid growth. To help this growth, they have throughout the last 2 years, worked together with Scratcher to increase the traffic to their website and get more sign-ups for the newsletter.
KPI's
ACQUIRING NEWSLETTER SUBSCRIBERS
“We quickly found out that it made more sense for us to send the customers to a fun Scratcher page than just a popup – we got 21% more subscribers from it over a month.” said one of the Watery marketeers.
INCREASING BASKET SIZE
Customers had an opportunity to win free products throughout the birthday celebration, spinning the wheel.


Campaign results
Watery managed to get 17500 clicks in the period of the campaign with approximately 7200 clicks on the posting. That gave them a converting rate of 41% which is very satisfying.
Customer statement
“I actually hate SAAS tools. For the most. There are too many, that do the same – and they cost a fortune. With that in mind, it’s actually quite saying to Scratchers product that we have used and paid for them through 2 years and still do. Only because it’s good business for us and our visitors across our sites can get an engaging experience every time, often with a new playful element instead of always buy, buy, buy. And a little thing, but the big thing for me: We have managed it totally alone. So the interface is easy for everyone.”
