Customer case

Watery celebrated its 5th anniversary with success!

To celebrate, the company implemented Wheel of Fortune on the webshop. The campaign’s result reached a 41% conversion rate and an increase in newsletter signups.

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About the company

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Consumer goods

Watery provides safer and more inspiring swimming across age groups and levels. More specifically, they have helped +75,000 Danes and +6,000 Swedes since Daniel Johannesen, a former elite swimmer, launched Watery. Today, Watery is by far the largest swimming equipment retailer in Scandinavia with 7,500 item numbers from the biggest swimming brands.

Goals for the Gamification campaign


“We quickly found out that it made more sense for us to send the customers to a fun Scratcher page than just a popup – we got 21% more subscribers from it over a month.” said one of the Watery marketeers.


Customers had an opportunity to win free products throughout the birthday celebration, spinning the wheel.

“I actually hate SAAS tools. For the most. There are too many, that do the same - and they cost a fortune. With that in mind, it’s actually quite saying to Scratchers product that we have used and paid for them through 2 years and still do. Only because it’s good business for us and our visitors across our sites can get an engaging experience every time, often with a new playful element instead of always buy, buy, buy. And a little thing, but the big thing for me: We have managed it totally alone. So the interface is easy for everyone.”
Daniel Johannesen watery
Daniel Johannesen
Owner & Founder, Watery

Campaign results

Watery managed to get 17500 clicks in the period of the campaign with approximately 7200 new sign-ups, giving them a converting rate of 41% which is very astonishing.


17,500 CLICKS

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