The Interactive Marketing Platform

“As far as CPM goes, it was one of the lowest we've ever experienced. It was the first time we had something so aggressively tactical without just focusing on the product price. The media agency called me and said, ‘Mila, this is going through the roof.’”

"We work with Scratcher because they are flexible and have a big focus on their customers while it’s an easy platform to work around. We see high opening- and click-rates in our newsletter and personalised product mails".

“In my experience, generally over 50% of those who engage in a Scratcher game, whether they're existing customers or new leads, tend to convert within a reasonable period. However, this can rise to as much as 85%, depending on the specific campaign and its outcomes.”

“I believe that gamification in marketing has shown us that campaigns can be much more holistic than we’re used to. They can raise awareness for retail, significantly improve our metrics, and draw new users to the platform.”

“We created a Christmas calendar, and the conversions were higher than I’ve ever seen. What was also really interesting was that we achieved a 130% increase in our newsletter sign-ups.”

“I’ve seen firsthand how gamification can drive engagement and build brand loyalty. Many are skeptical, viewing it as a mere trend or potentially damaging to their brand. However, our experience tells a different story. For those skeptical about gamification in eCommerce, I encourage you to keep an open mind.”

“I hadn’t been in touch with gamification before … but it’s a great way to collect leads … and connect with your audience. We’re most interested in using Scratcher as part of our always-on strategy going forward.”

“Scratcher has become an integrated part of our strategy on social media, as well as in our e-mail marketing and webshop. We couldn’t be happier with the outcome we have received!”

“A key feature of Scratcher’s platform is its simple set up and its customization capability, which allows our creative team to tailor gamified campaigns to align with and strengthen our brand identity.”

“By offering them unique activations like Scratcher campaigns, we aim to create a wow experience for our sponsors. Our goal is just to give them a lot more than they expected.”

“At our company, interactive marketing fits seamlessly into what our visitors expect. We provide various experiences. For example, in Copenhagen, people heard about BonBon-Land but might not fully know it. To bridge this gap, we show short videos and ask questions, encouraging visitors to explore our park and stay updated.”

“We needed more permissions for better targeting. With Scratcher, cost per lead has dropped, and volume is no longer difficult to achieve. We also see a huge increase in logins when we place customer-exclusive games inside the portal. It builds loyalty and gives customers a reason to come back.”

“One of the key insights is how this approach impacts our cost efficiency. Measuring cost per new donor, we’ve seen that these pre-engaged leads significantly reduce acquisition costs compared to other channels.”

“The key takeaway from using Scratcher is its crucial role in adapting to fit the brand. This flexibility allows us to create campaigns that are not only on-brand but also specifically designed for our audience to maximize success. We find it to be an extremely effective tool that can be customized exactly to our preferences.”