Interactive campaigns that get you more customers
Make scratch cards, spin-the-wheels and quizzes for your website, newsletter or shop — in minutes, with no tech skills. People love to play and win.
No coding needed
No credit card needed
Video transcript:
People scroll past ads and skip long forms. So how do you get them to stop — and actually sign up?
Make it a game. Meet Scratcher: the AI-first platform for interactive campaigns.
Choose from more than forty game formats — scratch cards, spin the wheel, quizzes and advent calendars — or start from one of over a hundred and fifty templates.
Then let me — Rex, your AI assistant — do the heavy lifting. Describe your campaign, and I'll write the texts, match your brand and translate it into any language.
Publish it anywhere: on your website, as a pop-up, in your newsletter and text messages, on social media — or with a QR code in your store.
People play to win a prize — and leave their email and consent to hear from you. GDPR is built in.
Follow every sign-up live, and send the data straight to Klaviyo, HubSpot, Salesforce and the rest of your tools.
That's why brands like Burger King, Toyota and WWF use Scratcher. Start your free fourteen-day trial today — or book a demo, and we'll show you around.
Used by brands like Burger King, Toyota and WWF
See what others have made
Real campaigns from real brands. Pick one you like — we have a template for it.
One campaign, three ways to show it
Every format works as a landing page, as a pop-up and embedded on your website.
Share a link in your newsletter, on social media or on a QR code.
Three simple steps
If you can make a slide for a presentation, you can make a Scratcher campaign — and Rex, our AI assistant, helps all the way.
- Find a template
Choose a scratch card, a wheel of fortune, a quiz or one of 40+ other interactive games, or ask Rex to suggest one for your goal.
- Design it with AI
Type in your website address and Rex adds your colours, fonts and logo and writes the texts. Then add a prize and change anything with drag and drop.
- Share it
Put it on your website, in your newsletter, on social media or on a QR code. Rex writes your social posts, and every sign-up goes straight to your email tool.
See Scratcher in action
Book a free 30-minute demo. We show you what you can make, how easy it is and how it all works.
35 million sign-ups and counting
35M+
leads generated together with our customers
25K+
campaigns built in Scratcher
1,000+
users worldwide work with Scratcher
Hi, I'm Rex — your personal AI assistant. What can I help you with?
Your personal AI assistant
Rex lives inside Scratcher and helps you every step of the way. Ask him anything in plain words — he finds things for you, answers questions and does the boring work.
"Make my campaign look like my website" — Rex adds your colours, fonts and logo
"Translate it into German" — your whole campaign, in one go
"Write 5 quiz questions about coffee" — done in seconds
"Write a post for Instagram" — text and images, ready to share
"Can I talk to a person?" — Rex brings in our team, right in the chat
How nemlig.com gets results with Scratcher
Denmark's largest online supermarket sells interactive campaigns to FMCG brands as part of its retail media offering. Brands use them to launch new products, collect honest feedback and get shoppers to spend more time with them.
One product launch combined a free sample, a Scratcher survey and a retail media campaign. nemlig expected 5–10% to answer. More than 35% did.
“Interactive marketing is much more than a quick fun game. When it’s built around the right objective, it becomes a powerful way to engage consumers, generate insights and strengthen brand relationships.”
- 35%+survey response rate
- 24FMCG brands in one Christmas calendar
- 3touchpoints in four weeks
We're better. Here's why.
Everything below is included in every plan — no add-ons and no surprises.
Rex writes texts, translates your campaign, makes quiz questions, creates images and even writes your social media posts.
Instant wins, daily draws and discount codes. Scratcher picks the winners for you.
Stuck? Write to us in the chat and a real person from our team helps you.
Scratcher is ISO 27001 certified. You decide what data you collect and when it is deleted.
What our customers say
As far as CPM goes, it was one of the lowest we've ever experienced. It was the first time we had something so aggressively tactical without just focusing on the product price.
In my experience, generally over 50% of those who engage in a Scratcher game, whether they're existing customers or new leads, tend to convert within a reasonable period.
We created a Christmas calendar, and the conversions were higher than I've ever seen. We achieved a 130% increase in our newsletter sign-ups.
We work with Scratcher because they are flexible and have a big focus on their customers while it's an easy platform to work around.
With Scratcher, cost per lead has dropped, and volume is no longer difficult to achieve. It builds loyalty and gives customers a reason to come back.
Gamification in marketing has shown us that campaigns can be much more holistic than we're used to. They can raise awareness, significantly improve our metrics, and draw new users to the platform.
A key feature of Scratcher's platform is its simple set up and its customization capability, which allows our creative team to tailor gamified campaigns to our brand identity.
Measuring cost per new donor, we've seen that these pre-engaged leads significantly reduce acquisition costs compared to other channels.
Scratcher is an online tool for making interactive campaigns — like scratch cards, a wheel of fortune or a quiz. You share the campaign with your customers. They play to win a prize, and they can sign up for your newsletter while they do it.
No. You start from a ready-made template and change it with drag and drop. Rex, our AI assistant, can add your brand and write the texts. And if you get stuck, our team is in the live chat.
Almost anywhere: on your website, as a pop-up, in your newsletter or SMS, on social media, or by scanning a QR code in your shop.
You can try Scratcher free for 14 days, no credit card required. After that, plans start at €399 a month.
Yes. Scratcher is ISO 27001 certified. Players give their consent, and you decide when their data is deleted.
Make your first campaign today
Join the brands that have collected more than 35 million sign-ups with Scratcher. Try it free for 14 days — no credit card required.
Free 14-day trial
No coding needed