Use Gamification to Customer Activation

Why is it profitable?

Motivate customers toward the next stage of their customer life cycle faster.

Customer activation and how to go about it

Make sure your customers stick around and don't forget about your business.

On the background, the memory game has a button that redirects on the brands' ecommerce. The ecommerce shows several healthcare products

How customer activation can help your business?

Whether generating a new customer, re-engaging an inactive one, or creating a loyal advocate, it is important to motivate customers toward the next stage of their customer life cycle. In fact, activating your audience can be critical in stopping them from ending their customer journey and, instead, continue being an active and loyal customer. Although your audience may move through these stages all by themselves, not all of them will. This is the reason why you should utilise customer activation to move them through the next stage of their journey.

Gamification and the customer journey​

It starts with a deeper understanding and knowledge of your visitors and customers. You might have an idea who your potential buyers are and also know your current customers’ demographics, behaviours, and needs, but the best thing to do is to make your insights actionable. Try to identify the stage where the visitor or customer gets stuck. If there is a stage where some customers become inactive after making their first purchase, you must find a way to engage them. Every step of the customer journey can be improved by gamification.

Different types of customers are listed in the image, loyal, inactive, and new customers. Some rounds under each category containing faces
A laptop with the wheel of fortune feature which redirects to the brandds' e-store. A smiling girl on the bottom looks at the user

How can you increase sales through customer activation?​

Implementing gamification into the customer journey can make a difference in terms of customer engagement and activation. By using gamification marketing, you will be able to activate your customers through interactive campaigns. Then, they may visit, purchase, recommend your brand, and more. Of course, this can result in an increase in sales. It could be a sale to an existing active customer or a re-activated dormant customer who begins purchasing. It could also be a customer becoming an advocate and promoting your company to new customers or a one-time customer becoming a frequent buyer.

Customer activation - get started today

Wondering how you can keep your customers coming back and how you can make them recommend your brand? Begin strategising your customer life cycle and increase your clients’ overall engagement. Utilise the Scratcher platform to ensure that every interaction in your customer life cycle delivers a positive impact and moves the customer to the next stage – we are here to help. So, contact us today and hear more about how you can activate your customers and increase their engagement.

Dashboard of the platform, trends and graphs. Spin the wheel on top left of the laptop screen, and a blue registration form on top right