We make marketing people want to play
Scratcher started in Copenhagen with one simple idea: marketing works better when people enjoy it. Today, brands in more than 25 countries use Scratcher to make interactive campaigns in minutes.
From a first idea to a leading platform
We entered gamification in 2017 with the launch of Scratcher 1.0. In our first year we worked closely with more than 100 companies, and their feedback shaped where we took the platform — and our business model.
Since then, Scratcher has grown from an early idea into a proven, fast-growing company and one of the leading platforms in gamification. Our team works every day on making the most intuitive and effective platform on the market, and on making sure our customers reach their goals.
Today we offer more than 150 ready-made templates and 250+ campaign concepts, each built to solve a real business challenge — from lead generation and product discovery to loyalty and first-party data. Brands in 25+ countries use them in eCommerce, retail, B2B and beyond. And we're just getting started.
Henrik Lund and Casper Christiansen
"We are building more than a platform. We are building a long-lasting company with people who care about the work they do. Our goal is not just to help customers reach their targets, but to grow with them and build partnerships that last for years."
Scratcher in numbers
2017
the year we launched Scratcher 1.0
40+
interactive game formats
25+
countries with Scratcher customers
35M+
sign-ups for our customers
Our values
Our passion is helping companies explore, learn and succeed with gamification — from onboarding and training to long-term strategy.
We bring energy, deep product knowledge and commercial understanding. Our goal isn't just to hit your targets, but to grow with you year after year.
Collaboration across the company keeps us aligned, driven and creative. Everyone at Scratcher knows the mission and works towards it — day by day.
Make your first campaign today
Join the brands that have collected more than 35 million sign-ups with Scratcher. Try it free for 14 days — no credit card required.
Free 14-day trial
No coding needed