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Create new business and upsell opportunities with gamification marketing.

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Scratcher's Blogs

The latest trends in gamification marketing are here.

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CDPs for Ecommerces

We recently had the pleasure of sitting down with Anders Spicker from Raptor to discuss customer data platforms (CDPs), with a particular focus on eCommerce businesses.

Best Practices for Gamification Marketing Activation

Here are some activation best practices to ensure your gamification marketing campaign is a hit.

Building Engagement: The Anatomy of a Product Match Interactive Format

Product Match asks participants questions about their preferences, tastes, and choices, and then recommends products or services based on their answers.

Maximizing brand engagement across the buyer journey

Marketers grapple with challenges at every turn, from identifying the right tools to fostering consistent engagement across diverse consumer touchpoints.

10 best ways to boost your ecommerce conversion rates

Understanding and optimising your conversion rates is essential for sustainable growth.

The personalization approach to brand engagement

Personalization means tailoring experiences and messages to match what each person likes.

Gamification in email marketing

There are many different ways to integrate gamification into your email marketing, and with the right strategy, you can engage your audiences, create new leads, achieve greater brand awareness, and data enrichment about new and existing customers.

Gamification marketing strategies for effective data enrichment

In the world of digital marketing, where data reigns supreme! Picture this: the more you know about your audience, the sharper your marketing game becomes.

Brand Engagement: Bridging the gap to meet Gen Z's expectations

One of the key factors influencing Gen Z’s purchasing decisions and brand loyalty is brand engagement. Let’s dive into some statistics and sources to understand these expectations better.

Revolutionise your marketing with Scratcher's platform

Dive into the features that make Scratcher an essential tool for any marketer without technical skills.

Activation: A key phase after creating your interactive campaign

In interactive marketing, creating a campaign is just the starting point. So, what comes next?

Gamification marketing in the furniture industry

Give your audience different choices in your game and analyse which ones are more attractive and less attractive.

In-store gamification marketing

Fashion is an industry that has been in the digital world for a long time, but what we’ve seen in recent months takes it a step further.

Empowering brand engagement: Leveraging first-party and zero-party data

Understanding and responding to customer needs in real time has become the cornerstone of effective engagement strategies.

Crafting a winning Valentine's interactive campaign

You don’t have to sell roses, teddy bears or chocolates to implement a valentines interactive marketing campaign.

Boosting engagement and conversion for Rito.dk

We’re delving into an inspiring story that not only captures the essence of the holiday season, but also provides invaluable insights for businesses aiming to thrive during this festive time.

Ready to level up your holiday marketing?

Incorporating interactive content into your Christmas-themed marketing campaigns can be a game-changer! In this blog, we’re sharing our top 10 tips for holiday success.

Interactive campaign strategies to boost your holiday sales

From Scratchcards to 24-day Christmas calendars, we’re sharing interactive strategies that will help you create a memorable and profitable holiday campaign.

Top 5 – Lead generation campaigns

Traditional lead gen methods may not always be enough to capture the attention of your potential customers. But what if you make the process interactive?

Top 5 – Easter campaigns

From lead generation to data enrichment, we’re sharing some sweet Easter gamification inspiration that will help you reach your goals.

Gamification & Live Shopping

With live shopping, you can host sales events in real-time and show off your products in a more interactive and personal way.

Benefits of always-on marketing

With always-on marketing, you’re making a commitment to consistently connect with your audience. Rather than focusing on single events, always-on spreads the love all year round.

NGOs: Prioritise your gamification game!

Gamification marketing has been gaining ground among NGOs and membership organisations in recent years. Games, tests, quizzes, and the like have proven to be an extremely effective method.

How to succeed with gamification in 2023

Whether you’re using email marketing, social media, or another channel , we’re sharing our top 5 techniques for succeeding with gamification in 2023.

Top 3 – Valentine’s campaigns

With Valentine’s Day fast approaching, brands are looking for ways to stand out amongst the competition and capture their audience’s attention.

An interview with Scratcher’s CEO Casper Christiansen

Event management platform Agorify sat down with Scratcher’s own CEO, Casper Christiansen, as he shared the benefits of gamification.

From Lead to Customer

You’ve collected a lot of leads. Now, they need to be converted into customers. But, how exactly do you do that?

Gamification for NGOs

With interactive experiences, NGOs can activate their audience in a memorable and meaningful way.

Gamification & Omnichannel Marketing

In an omnichannel marketing strategy, gamification gives you the opportunity to collect the first-party data necessary to create a seamless experience in a fun and interactive way–and it’s highly effective.

Gamification is the next step in your customer journey

In a world full of constant marketing messages, gamification marketing actively attracts customers through interactive experiences that are not only fun, but also inspire them to continue engaging.

We sat down with Rasmus Mogenstrup, Paid Social Director at performance marketing agency PL & Partners to discuss how he makes the most of gamification on paid social.

Top 5 – Q4 campaigns

Q4 is commonly associated with increased consumer spending, as it aligns with the holiday season. It’s a time filled with sales.

Gamification & Data Collection

To collect data at a high rate, the interaction must give more than it takes. Gamification offers to give something right now in return for essential data.

3 Pre-event marketing tips

We’re going through our 3 essential pre-event marketing tips and how they can be implemented alongside gamification.

Gamification marketing in the travel industry

Gamification marketing has become a part of everyday life for most travellers, whether they’re aware of it or not.

Gamification marketing in the automotive industry

The automotive industry is increasingly using gamification marketing to improve not only their customer experience, but also loyalty.

Gamification marketing in the fashion industry

Fashion is an industry that has been in the digital world for a long time, but what we’ve seen in recent months takes it a step further.

Gamification marketing for sporting events

Gamification marketing has revolutionised the way we plan events and measure their success.

Gamification Marketing for Sporting Events

Gamification marketing has revolutionised the way we plan events and measure their success.

Gamification Marketing in the Furniture Industry

Give your audience different choices in your game and analyse which ones are more attractive and less attractive.

Gamification Marketing in the Furniture Industry

Give your audience different choices in your game and analyse which ones are more attractive and less attractive

In-store Gamification Marketing

Increasing brand engagement – customers are looking to engage with brands in other ways than just buying something.

In-store Gamification Marketing

Increasing brand engagement – customers are looking to engage with brands in other ways than just buying something.