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Gamification & Omnichannel Marketing

In an omnichannel marketing strategy, gamification gives you the opportunity to collect the first-party data necessary to create a seamless experience in a fun and interactive way–and it’s highly effective

Get Ready to Play!

Remember when games like Farmville, Candy Crush, or even more recently, Wordle took over the internet? This type of “can’t miss” media – with consistent engagement – is what gamification marketing strives for

We sat down with Rasmus Mogenstrup, Paid Social Director at performance marketing agency PL & Partners

Top 5 – Q4 Gamification Campaigns

Q4 is commonly associated with increased consumer spending, as it aligns with the holiday season. It’s a time filled with sales

Gamification & Data Collection

To collect data at a high rate, the interaction must give more than it takes. Gamification offers to give something right now in return

3 Pre-Event Marketing Tips

In this blog, we go through 3 essential pre-event marketing tips and how they can be implemented alongside gamification

Gamification Marketing in the Furniture Industry

Give your audience different choices in your game and analyse which ones are more attractive and less attractive

Gamification Marketing in the Travel Industry

Gamification marketing has become a part of everyday life for most travellers, whether they’re aware of it or not

Gamification Marketing in the Automotive Industry

The automotive industry is increasingly using gamification marketing in order to improve not only their customer experience

Gamification Marketing in the Fashion Industry

Fashion is an industry that has been in the digital world for a long time, but what we’ve seen in recent months takes it a step further

Gamification Marketing for Sporting Events

Gamification marketing has revolutionised the way we plan events and measure their success

In-store Gamification Marketing

Increasing brand engagement – customers are looking to engage with brands in other ways than just buying something.

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