Gamification Marketing & Engagement Blog
The latest trends in gamification marketing and interactive experiences are here.
Latest Blog Post
QR Code Marketing Strategy in 2025
For marketers, QR codes creates a unique marketing strategy opportunity: turning everyday packaging into an interactive touchpoint that drives engagement, gathers data, and delivers real results.
Spin the Wheel Guide
In this guide, we explore why Spin the Wheel works so well, share real-world examples from successful campaigns, and walk you through how to set one up—from prize configuration to advanced integrations.
Building Memorable Experiences: The Power of interactivity
A brand experience is the combination of all the interactions customers have with your business. But how do you make these experiences truly memorable, engaging, and meaningful?
How to Effectively Implement Gamification in eCommerce Marketing
Engaging customers and building brand loyalty are crucial for an eCommerce success. This article will guide you through the process of implementing gamification in your eCommerce marketing strategy.
Demand Strategy: When To Choose Gamification Marketing Vs. Traditional Lead Gen
Both approaches aim to capture leads. But they work very differently. So the question isn’t “Which is better?” It’s “Which works better for your goals right now?”
Tips for a Successful Advent Calendar Gamification Campaign
Looking for better ways of engaging during a big season with highly competitive attention? Check out these tips to leverage your Advent Calendar for diverse marketing goals.
TEMU og de nye udfordringer for e-handel: Hvad brands skal vide
Vores seneste whitepaper, “TEMU og de nye udfordringer for e-handel,” giver en indsigt i, hvordan denne internationale gigant ændrer markedet, og hvad andre brands skal gøre for at forblive konkurrencedygtige.
B2B Gamification and Omnichannel Strategies for Lead Generation
In the world of B2B marketing, capturing and engaging leads has become increasingly complex. The answer? Gamification tactics.
Building Engagement: The Anatomy of a Product Match Interactive Format
Product Match asks participants questions about their preferences, tastes, and choices, and then recommends products or services based on their answers.
Best Practices for Gamification Marketing Campaign Activation
Here are some activation best practices to ensure your gamification marketing campaign is a hit.
Understanding CDPs: Key Takeaways from a Live Expert Chat
We recently had the pleasure of sitting down with Anders Spicker from Raptor to discuss customer data platforms (CDPs), with a particular focus on eCommerce businesses.
Top 5 Interactive Lead Generation Campaigns
Traditional lead gen methods may not always be enough to capture the attention of your potential customers. But what if you make the process interactive?
Top 5 Interactive Easter Campaigns
From lead generation to data enrichment, we're sharing some sweet Easter gamification inspiration that will help you reach your goals.
The Rise of Live Shopping and Gamification: A Game-Changer for eCommerce
In recent years, live shopping has reemerged as a dynamic force in the world of e-commerce, offering businesses new ways to connect with customers and increase sales.
Revolutionise your Marketing with Scratcher Platform
Dive into the features that make Scratcher an essential tool for any marketer without technical skills.
Activation: A Key Phase after creating an Interactive Campaign
In interactive marketing, creating a campaign is just the starting point. So, what comes next?
Why Gamification Marketing Is Reshaping the Furniture Industry
Give your audience different choices in your game and analyse which ones are more attractive and less attractive.
Maximising Brand Engagement across the Buyer Journey
Marketers grapple with challenges at every turn, from identifying the right tools to fostering consistent engagement across diverse consumer touchpoints.
10 best ways to boost your eCommerce Conversion Rates
Understanding and optimising your conversion rates is essential for sustainable growth.
The Personalization Approach to Brand Engagement
Personalization means tailoring experiences and messages to match what each person likes.
Boost Your Email Marketing Strategy with Gamification
There are many different ways to integrate gamification into your email marketing, and with the right strategy, you can engage your audiences, create new leads, achieve greater brand awareness, and data enrichment about new and existing customers.
Unlock the Power of Gamification for Smarter Data Enrichment
In the world of digital marketing, where data reigns supreme! Picture this: the more you know about your audience, the sharper your marketing game becomes.
Rethinking Brand Engagement: Meeting Gen Z on Their Terms
One of the key factors influencing Gen Z’s purchasing decisions and brand loyalty is brand engagement. Let’s dive into some statistics and sources to understand these expectations better.
The Strategic Case for Always-On Marketing
With always-on marketing, you’re making a commitment to consistently connect with your audience. Rather than focusing on single events, always-on spreads the love all year round.
10 Unconventional Strategies to Elevate Your Christmas Campaign with Interactive Content
Incorporating interactive content into your Christmas-themed marketing campaigns can be a game-changer! In this blog, we're sharing our top 10 tips for holiday success.
Interactive Strategies to Boost your Christmas Sales
From Scratchcards to 24-day Christmas Calendars, we're sharing interactive strategies that will help you create a memorable and profitable holidays campaign.
Rethinking Retail: The Real Power of Gamification Marketing
Consumers haven’t abandoned brick-and-mortar. They’ve just evolved. And retailers who want to stay relevant need to evolve, too. That’s where gamification marketing comes in—not as a gimmick, but as a serious strategy that challenges how we think about customer engagement.
Brand Engagement in the Era of Data Privacy
In a post-cookie world, where privacy regulations tighten and digital skepticism rises, the old tools are blunt. If brands want to forge real connections, they need to rethink how they understand—and interact with—their audiences.
Crafting a Winning Valentine's Interactive Campaign
Instead of defaulting to clichés, consider how an interactive campaign can align with your brand’s objectives, turning a seasonal event into a strategic engagement tool.
Gamification Strategy for NGOs: Beyond Clicks and Likes
Gamification marketing has been gaining ground among NGOs and membership organisations in recent years. Games, tests, quizzes, and the like have proven to be an extremely effective method.
Boosting Brand Engagement with Gamification in 2025
Whether you're using email marketing, social media, or another channel, we're sharing our top 5 techniques for succeeding with gamification in 2025.
Top 3 Gamification Valentine's Campaigns
With Valentine’s Day fast approaching, brands are looking for ways to stand out amongst the competition and capture their audience’s attention.
Why Gamification Marketing is a Game-Changer for NGOs
With interactive experiences, NGOs can activate their audience in a memorable and meaningful way.
Gamification as Strategy: An Interview with Scratcher’s CEO Casper Christiansen
Each stage of the marketing funnel can see benefits from gamification. It’s all about creating a memorable experience and offering your audience an incentive to move them along in their customer journey.
From Lead to Customer: Turning Interest into Action with Gamification Marketing
You’ve collected a lot of leads. Now, they need to be converted into customers. But, how exactly do you do that?
Driving Sales with Gamification: The Power of Guided Selling
Guided selling uses data-driven tools to personalize the shopping experience for each customer. It involves understanding customer preferences, behaviors, and needs to recommend products or services that best match their requirements.
Gamification & Omnichannel Marketing
In an omnichannel marketing strategy, gamification gives you the opportunity to collect the first-party data necessary to create a seamless experience in a fun and interactive way–and it’s highly effective.
Gamification is the next step in your Customer Journey
In a world full of constant marketing messages, gamification marketing actively attracts customers through interactive experiences that are not only fun, but also inspire them to continue engaging.
How to Succeed with Gamification & Paid Media
We sat down with Rasmus Mogenstrup, Paid Social Director at performance marketing agency PL & Partners to discuss how he makes the most of gamification on paid social.
Gamification Marketing Top 5 – Q4 Campaigns
Q4 is commonly associated with increased consumer spending, as it aligns with the holiday season. It’s a time filled with sales.
Why a Gamification Strategy Is the Future of Ethical Data Collection
To collect data at a high rate, the interaction must give more than it takes. Gamification offers to give something right now in return for essential data.
Pre-event Gamification Marketing Tips
We're going through our 3 essential pre-event marketing tips and how they can be implemented alongside gamification.
Gamification Strategy That Works: Lessons from the Travel Industry
Gamification marketing has become a part of everyday life for most travellers, whether they’re aware of it or not.
Gamification Marketing in the Automotive Industry
The automotive industry is increasingly using gamification marketing to improve not only their customer experience, but also loyalty.
Gamification in Fashion: What’s Actually Working
Fashion is an industry that has been in the digital world for a long time, but what we’ve seen in recent months takes it a step further.
Gamification Strategy for Sporting Events: Marketing That Moves the Crowd
Whether at festivals, concerts, or sporting events, we live in a world where everyone has digital technology at their fingertips and this offers exciting opportunities to create interactive experiences with your target audience.
Gamification Strategy in Live Shopping: A New Way to Drive Engagement
With live shopping, you can host sales events in real-time and show off your products in a more interactive and personal way.
A Year of Engagement: How to Plan Marketing Calendar Events All Year Round
Let’s explore how you can create a winning marketing calendar that blends seasonal campaigns, always-on activations, and how the Planner feature in the Scratcher platform helps you execute it all—stress-free.
Maximising your interactive marketing strategy in 2024
Understanding and capitalising on key seasonal dates is crucial for success. With insights from 2023, let’s explore how you can shape your interactive marketing campaigns.
Key Moments to Launch Gamified Campaigns in Sports
Sports fans are among the most emotionally engaged audiences out there — and smart brands know how to tap into that energy with gamified campaigns that add value, not just noise.
Spin the Wheel Guide
In this guide, we explore why Spin the Wheel works so well, share real-world examples from successful campaigns, and walk you through how to set one up—from prize configuration to advanced integrations.
Online Christmas Calendar Guide
In this guide, you’ll explore how to build one that not only delights your audience but also delivers real business results—with proven strategies, psychological insights, and success stories.
Top Gamification Marketing KPIs
Discover the top KPIs for gamification marketing — like participation rate, lead capture, CTR, and ROI — and learn what each metric reveals about your campaign's performance, engagement, and impact.
How to Do SMS Marketing with Gamification: A More Engaging Approach
Let’s face it: a plain SMS with a discount code isn’t going to blow anyone away in 2025. Customers expect more—more relevance, more fun, and more reasons to engage. That’s where gamification steps in.
Scratchcard Marketing
The Scratchcard is one of Scratcher’s most popular and engaging game formats. Inspired by the familiar excitement of physical scratch-off tickets, this digital version offers users a fun, quick, and rewarding experience — all while helping brands capture valuable leads and boost sales.
Black Friday Marketing: Powering Engagement & Conversions
Black Friday is a golden opportunity to engage new audiences, re-engage loyal customers, and build long-term value. While price cuts will always attract attention, leading brands know that true success lies in creating memorable experiences that go beyond a simple sale.
