Scratcher's Blogs
The latest trends in Gamification Marketing and Interactive Experiences are here.
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Understanding CDPs
We recently had the pleasure of sitting down with Anders Spicker from Raptor to discuss customer data platforms (CDPs), with a particular focus on eCommerce businesses.
Best Practices for Gamification Marketing Activation
Here are some activation best practices to ensure your gamification marketing campaign is a hit.
The Anatomy of a Product Match Format
Product Match asks participants questions about their preferences, tastes, and choices, and then recommends products or services based on their answers.
Top 5 Interactive Lead Generation Campaigns
Traditional lead gen methods may not always be enough to capture the attention of your potential customers. But what if you make the process interactive?
Top 5 Interactive Easter Campaigns
From lead generation to data enrichment, we're sharing some sweet Easter gamification inspiration that will help you reach your goals.
The Rise of Live Shopping and Gamification
In recent years, live shopping has reemerged as a dynamic force in the world of e-commerce, offering businesses new ways to connect with customers and increase sales.
Revolutionise your Marketing with Scratcher Gamification Platform
Dive into the features that make Scratcher an essential tool for any marketer without technical skills.
Activation: A Key Phase after creating an Interactive Campaign
In interactive marketing, creating a campaign is just the starting point. So, what comes next?
Gamification Marketing in the Furniture Industry
Give your audience different choices in your game and analyse which ones are more attractive and less attractive.
Maximising Brand Engagement across the Buyer Journey
Marketers grapple with challenges at every turn, from identifying the right tools to fostering consistent engagement across diverse consumer touchpoints.
10 best ways to boost your Ecommerce Conversion Rates
Understanding and optimising your conversion rates is essential for sustainable growth.
The Personalization Approach to Brand Engagement
Personalization means tailoring experiences and messages to match what each person likes.
Gamification in Email Marketing
There are many different ways to integrate gamification into your email marketing, and with the right strategy, you can engage your audiences, create new leads, achieve greater brand awareness, and data enrichment about new and existing customers.
Gamification Marketing Strategies for effective Data Enrichment
In the world of digital marketing, where data reigns supreme! Picture this: the more you know about your audience, the sharper your marketing game becomes.
Brand Engagement: Bridging the gap to meet Gen Z Expectations
One of the key factors influencing Gen Z’s purchasing decisions and brand loyalty is brand engagement. Let’s dive into some statistics and sources to understand these expectations better.
The Benefits of Always On Marketing Campaigns
With always-on marketing, you’re making a commitment to consistently connect with your audience. Rather than focusing on single events, always-on spreads the love all year round.
10 tips for crafting a winning an Interactive Christmas Campaign
Incorporating interactive content into your Christmas-themed marketing campaigns can be a game-changer! In this blog, we're sharing our top 10 tips for holiday success.
Interactive Strategies to Boost your Christmas Sales
From Scratchcards to 24-day Christmas Calendars, we're sharing interactive strategies that will help you create a memorable and profitable holidays campaign.
In-Store Gamification Marketing
Interactive marketing is effective in-store because it engages customers and provides valuable insights into their interactions with your brand.
Brand Engagement: Leveraging First Party Data and Zero Party Data
Understanding and responding to customer needs in real time has become the cornerstone of effective engagement strategies.
Crafting a Winning Valentine's Interactive Campaign
You don't have to sell roses, teddy bears or chocolates to implement a valentines interactive marketing campaign.
NGOs: Prioritise your gamification game!
Gamification marketing has been gaining ground among NGOs and membership organisations in recent years. Games, tests, quizzes, and the like have proven to be an extremely effective method.
How to succeed with Gamification
Whether you're using email marketing, social media, or another channel, we're sharing our top 5 techniques for succeeding with gamification.
Top 3 Gamification Valentine's Campaigns
With Valentine’s Day fast approaching, brands are looking for ways to stand out amongst the competition and capture their audience’s attention.
Gamification Marketing for NGOs
With interactive experiences, NGOs can activate their audience in a memorable and meaningful way.
Gamifying Business Success: Scratcher’s CEO shares some insights
Each stage of the marketing funnel can see benefits from gamification. It’s all about creating a memorable experience and offering your audience an incentive to move them along in their customer journey.
From Lead to Customer with Gamification Marketing
You’ve collected a lot of leads. Now, they need to be converted into customers. But, how exactly do you do that?
Driving Sales with Gamification: The Power of Guided Selling
Guided selling uses data-driven tools to personalize the shopping experience for each customer. It involves understanding customer preferences, behaviors, and needs to recommend products or services that best match their requirements.
Gamification & Omnichannel Marketing
In an omnichannel marketing strategy, gamification gives you the opportunity to collect the first-party data necessary to create a seamless experience in a fun and interactive way–and it’s highly effective.
Gamification is the next step in your Customer Journey
In a world full of constant marketing messages, gamification marketing actively attracts customers through interactive experiences that are not only fun, but also inspire them to continue engaging.
How to Succeed with Gamification & Paid Media
We sat down with Rasmus Mogenstrup, Paid Social Director at performance marketing agency PL & Partners to discuss how he makes the most of gamification on paid social.
Gamification Marketing Top 5 – Q4 Campaigns
Q4 is commonly associated with increased consumer spending, as it aligns with the holiday season. It’s a time filled with sales.
Gamification Marketing & Data Collection
To collect data at a high rate, the interaction must give more than it takes. Gamification offers to give something right now in return for essential data.
Pre-event Gamification Marketing Tips
We're going through our 3 essential pre-event marketing tips and how they can be implemented alongside gamification.
Gamification Marketing in the Travel Industry
Gamification marketing has become a part of everyday life for most travellers, whether they’re aware of it or not.
Gamification Marketing in the Automotive Industry
The automotive industry is increasingly using gamification marketing to improve not only their customer experience, but also loyalty.
Gamification Marketing in the Fashion Industry
Fashion is an industry that has been in the digital world for a long time, but what we’ve seen in recent months takes it a step further.
Gamification Marketing for Sporting Events
Whether at festivals, concerts, or sporting events, we live in a world where everyone has digital technology at their fingertips and this offers exciting opportunities to create interactive experiences with your target audience.
Gamification Marketing and Live Shopping
With live shopping, you can host sales events in real-time and show off your products in a more interactive and personal way.
10 Crucial Tips for Your Advent Calendar Gamification Campaign
Looking for better ways of engaging during a big season with highly competitive attention? Check out these tips to leverage your Advent Calendar for diverse marketing goals.
