Gamification for Sports Marketing

Activate the spectators. Boost revenue. Gain valuable data. Gamification turns spectators into superfans — and drives results for sports organizations of all sizes.

35+
games

Native integrations

Pre-made
templates

Gamified
pop-ups

Boost fan participation across digital channels

Engage & create meaningful interactions with the audience

By integrating interactive experiences into your fan journey — from social media activations and in-stadium challenges to mobile apps — you meet fans where they already are and turn passive spectators into active participants. These touchpoints not only deepen emotional connections but also open new opportunities for sponsorship activations and branded collaborations, creating fresh revenue streams for your club or organization.

And because fans engage voluntarily, you can seamlessly capture permissions and contact details within the games themselves — building a qualified audience for ongoing communication, loyalty programs, and future campaigns.

Meet your audience where they are

Gamified campaigns add game-like features—things like rewards, challenges, badges, and leaderboards—inside your app. Users earn points or prizes for completing simple actions. These small wins make the app feel more fun and motivate people to keep coming back.

Turn Fans into Active Participants

At the end of a gamified campaign, winners get their coupon by email. They head to the store and redeem their prize—simple as that.

Each win triggers a unique, redeemable voucher sent by email. It’s easy to manage—no separate tracking or special code uploads needed.

Interact with QR codes

Leverage QR codes to engage consumers and drive interaction with your brand. Strategically place them throughout the store, on packages, or in various media outlets to encourage participation in games and other online interactive experiences.

“We were primarily seeking a strong partnership and the capacity to offer a wider range of games and engagement opportunities for our audience. Scratcher not only met our initial requirements but also laid a solid foundation for our collaborative journey with our sponsors.”

Unlock new sponsorship revenue streams

Game On for Loyalty — Create Fans Who Stay and Play

Passive scrolling doesn’t build loyalty. Real engagement comes from interaction. Make every touchpoint fun, rewarding, and worth sharing.

Matchday Experiences

→ Make every game an interactive experience.

Let the excitement start before kickoff. Drive engagement with score predictions, trivia, and real-time contests that spark competitive spirit and keep fans glued to every match moment.

Fan Participation Rewards

→ Gamify fandom and build a connection at scale.

Turn engagement into loyalty. Award points, badges, or access to exclusive content when fans complete challenges or interact with content. Build a loyalty loop that keeps fans coming back.

Social Sharing Incentives

→ Amplify your reach through organic buzz.

Let your fans do the marketing. Offer bonus entries or perks when users share your campaign across social media. It’s a win for them — and a viral growth hack for you.

From passion to purchase

How Gamification drives sales

By rewarding engagement and repeat purchases through gamified challenges or loyalty programs, you not only sell more but build a community of fans who proudly wear and share your brand.

Even sponsorships benefit. By weaving sponsor messages into interactive experiences — quizzes, challenges, or digital activations — fans engage naturally while partners gain real visibility and measurable value. In the end, gamification doesn’t just sell tickets or merchandise; it transforms fan engagement into sustainable, data-driven revenue streams that keep both your brand and your sponsors winning.

Email List Growth: Capture valuable contacts.

→ Capture valuable contacts.

Use interactive formats like games, scratch cards, or sweepstakes to collect fan emails in a fun, frictionless way. Offer VIP tickets, exclusive content, or merch giveaways in exchange for opt-ins.

Sponsorship-Fueled Acquisition

→ Unlock new acquisition streams with sponsor-backed visibility.

Create co-branded campaigns with sponsors to attract new audiences. Cross-promote experiences across partner channels and deliver shared value — while expanding your reach beyond your existing fan base.

Conversion-Focused Design

→ Turn clicks into contacts.

Every gamified experience is built to convert. Guide users from curiosity to action with smooth, branded user journeys that generate results — not just impressions.