Generate quality leads through
engagement with interactive campaigns

Get new contacts at a lower cost and turn idle
prospects engaged leads and email permissions.

Why lead generation is so powerful with gamification

Gamifying lead generation creates a value-adding experience
out of an otherwise considered dull process

On a desktop there is the Ford site, a car is in foreground on the snow, a mountain in the background. There is a blue popup on the right

Generate more leads with interactive campaigns

Gamification is an excellent way to keep customers coming back, but first, you must generate customers to market to. But let’s face it: No one clicks onto a website and mindlessly enters their name into a signup form. But what if you make your lead generation fun and entertaining? Then you will see a much better conversion. Gamification can generate new leads by making e.g., email signup a participation requirement.

An effective tool with high conversion

To convert at a high rate, lead generation must give more than it takes. Since the games offer to give something right now in return for the information the customer provides, it is a hard offer to refuse. This is called the power of reciprocity. When people receive something, they feel obligated to return the favor.

white background, registration form for a gamification campaign. the prizes are an headset, a mouse and a watch. conversation rate 35%
several columns showing the information about different customers. name, email, city and gender. eght bubbles with the faces of the customers

What is the secret behind high conversion with interactive campaigns?

It is quite simple: gamification creates a fun, exciting, and engaging experience for your visitors, while you collect valuable data about each visitor – which in turn will help you increase both new sales and customer loyalty.

How can Scratcher help you generate more leads?

With more than 10,000,000 leads generated, we can help you create fun and engaging campaigns that will transform visitors into leads at a high rate. So, contact us today and hear more about how you can lower your cost per lead. Start generating leads with gamification!

Dashboard of the platform, trends and graphs. Spin the wheel on top left of the laptop screen, and a blue registration form on top right