Brand Engagement: Bridging the gap to meet Gen Z’s expectations

Brand Engagement: Bridging the gap to meet Gen Z’s expectations Generation Z has emerged as a cohort with distinctive characteristics and expectations. Born between the mid-1990s and early 2010s, Gen Z is a generation raised in a digital era, characterized by technological immersion and instant connectivity. They bring a unique set of values, behaviours, and […]

Maximizing Brand engagement across the buyer journey

Maximizing brand engagement across the buyer journey Tackling challenges & unlocking opportunities Optimizing engagement throughout the buyer journey isn’t a walk in the park. Marketers grapple with challenges at every turn, from identifying the right tools to fostering consistent engagement across diverse consumer touchpoints. But…first things first—why is engagement pivotal at every stage of the […]