A Year of Engagement: How to Plan Marketing Calendar Events All Year Round

Build a winning marketing calendar with the perfect mix of seasonal campaigns, always-on activations, and smart tools in the Scratcher platform that help you execute it all—stress-free.

Demand Strategy: When To Choose Gamification Marketing Vs. Traditional Lead Gen

Marketing leaders today are constantly balancing creativity with conversion. On one side, you’ve got traditional lead generation tactics—think gated whitepapers, webinars, newsletter signups. On the other, gamification marketing—interactive campaigns like spin-to-wins, scratch cards, quizzes, and challenges.