Why FMCG Brands Should Pay Attention to QR Codes

Marketers grapple with challenges at every turn, from identifying the right tools to fostering engagement across touchpoints.

Top Gamification Marketing KPIs

Want to know if your gamified campaign is really working?Start by tracking the right KPIs.   Metrics like participation rate, lead capture, click-through rate, and ROI don’t just look good in a dashboard—they tell the story behind your campaign. Is your game engaging enough to attract attention? Are people willing to share their info in […]