B2B gamification marketing decoded

Gamification is the rising star in B2B marketing! ✨ From winning customers to building loyalty, these interactive experiences are a valuable tool that can help you reach your goals and stand out in a crowded market.

In this webinar, Nikolaj F. Skarbye, Scratcher’s CCO, and Henning Madsen, founder & CEO of InboundCPH, answer all of your B2B gamification questions and share their expert insights and keys for best practice. Whether you’re focused on nurturing leads, boosting brand awareness, or driving conversions, gamification is not just for B2C anymore.

We covered:
→ Why gamification is on the rise in B2B marketing
→ How to use interactive campaigns for lead gen vs. demand gen
→ Which game formats work best in the B2B space