Gamification Marketing for Retailers
Engage with shoppers right where they are - whether that's in your physical stores, through your app, website, social media, or reading your emails.
Enhance omnichannel experiences
Drive players to the app and winners to the store
Blend interactive content into your in-store, online, and pickup interactions, creating a unified and engaging shopping experience.
Engage & increase your app users
Gamified campaigns add game-like features—things like rewards, challenges, badges, and leaderboards—inside your app. Users earn points or prizes for completing simple actions. These small wins make the app feel more fun and motivate people to keep coming back.
Drive store visits with mobile vouchers
At the end of a gamified campaign, winners get their coupon by email. They head to the store and redeem their prize—simple as that.
Each win triggers a unique, redeemable voucher sent by email. It’s easy to manage—no separate tracking or special code uploads needed.
Interact with QR codes
Leverage QR codes to engage consumers and drive interaction with your brand. Strategically place them throughout the store, on packages, or in various media outlets to encourage participation in games and other online interactive experiences.
Grow your share of wallet
Personalise and convert
All of the Scratcher game formats are designed to collect both first-party and zero-party data.
Get fresh email opt-ins and subscribers
Use this data to send targeted offers and personalized messages—like product suggestions based on what someone viewed or bought. Then feed the customer data into your tools (CRM, CDP, DMP) so you can run a data-driven marketing strategy: smarter segments, better timing, and more relevant campaigns.
Consolation prizes as sales boosters
During slow seasons, invite customers to join contests with exciting prizes. Give a small reward to non-winners—like an in-store or online discount—to drive purchases. This brings people in and lifts sales, even when traffic is down.
Distribute prizes fairly
Run unlimited-play campaigns with a one-win-per-person rule to keep it fair. You can choose how winners are decided—by draws or by points—and set the outcome options: Prize, Consolation, or No-prize. For redemption, pick what fits your flow: manual validation, a unique code, or a barcode.
Brand loyalty pays off
Why gamification drives loyalty & repeat purchases
Redeeming a perk creates a habit loop—earn → redeem → repeat—that nudges the next order sooner. Add personalized missions (refill at day 30, “complete the look,” review-and-earn) and the rewards feel relevant, not gimmicky, so people engage more and churn less. Status and recognition (tiers, badges, early access) build pride beyond discounts, while single-use codes, expiries, and fair rules protect margins.
Attract new loyal club members
Members spend more—especially in premium tiers. Paid/premium loyalty (or strong VIP tiers) lifts purchase frequency and basket size; loyalty club members are ~60% more likely to spend more after joining.
Reward loyalty with special campaigns
Personalized rewards perform better. Matching missions and perks to the shopper (category, timing, margin) is why leaders in personalization drive materially more revenue than peers; top performers get ~40% more revenue from personalization activities.
Reward Wallet Feature
With Scratchers’ wallet feature, participants can effortlessly track their prizes and redemption codes, making it the ultimate tool for seamless post-game communication and reward management.
Success stories
