Masterclass: Gamification & Engagement in Owned & Paid Media
Discover interactive strategies, real-time examples, and high-impact advertising techniques.
🎥 Register and watch at your own pace
By attending this masterclass, you will learn:
- Effectiveness of Gamification and Custom Rich Media: Understand how gamification and custom rich media can enhance engagement through real-time examples and interactive elements.
- Balancing Brand Awareness and Lead Generation: Learn the distinction between building brand awareness and direct lead generation, and how to achieve the right balance.
- High-Impact Advertising Strategies: Explore practical applications of high-impact advertising through concrete examples.
- Conversational and Interactive Format: Experience an engaging format with live votes and QR codes for real-time interaction and feedback.
About the Speakers:
Philip Mahler, CMO at Eskimi
Philip is a marketing leader with over 14 years of experience, currently serving as Chief Marketing Officer at both Eskimi and Redmob. He founded Dadrima, a digital marketing solutions company, and serves as a Board Member for ZONITH A/S in Denmark. His previous roles include CMO at Qarma, where he enhanced brand presence and market reach.
Nikolaj Skarbye, CCO at Scratcher
Nikolaj is a seasoned commercial leader currently serving as the Chief Commercial Officer (CCO) and Partner at Scratcher.io, where he oversees sales, marketing, and customer success. With extensive experience in strategic roles, Nikolaj has a proven track record in driving business growth and innovation, particularly in the digital and tech sectors.