Gamification 365
Seasonal Marketing Strategies for Winning Campaigns
This guide is here to help you maximize your results during the busiest marketing seasons of the year.
“Consumers often change their buying habits based on the season, looking for products that fit their needs, like outdoor gear in summer or home improvement items in spring. Seasonal promotions and discounts are highly effective, with 78% of shoppers more likely to make purchases during these times. Tailoring marketing campaigns to match seasonal themes and emotions can boost engagement and drive higher conversion rates.”
- What is Seasonal Marketing?
- Why is Seasonal Marketing Essential for Brands?
- Gamification: The Secret Sauce to Seasonal Success
- The Four Seasons of Marketing
- Holidays and Cultural Events
- Seasonal Marketing Across Industries
- Reflecting on Your Approach
- Setting Goals and Objectives
- Budgeting Smartly
- Picking a Goal
- Deciding on the Game
- Designing the Game Experience
- Choosing Promotion Channels & Activation
- Measuring Success – What you should look at
- Common pitfalls to avoid
- Valentines: A high-converting Valentine’s campaign with over 13.500€ in revenue.
- Winter Campaign: Wolt’s gamification campaign led to holistic upgrades across multiple KPIs.
- Black Friday: Converting Loyalty into Sales with Power ‘s Black Friday Campaign.
- Christmas: A Christmas campaign with a 130% increase in newsletter subscribers.
“In my experience, generally over 50% of those who engage in a Scratcher game, whether they’re existing customers or new leads, tend to convert within a reasonable period. However, this can rise to as much as 85%, depending on the specific campaign and its outcomes.”
“I believe that gamification
in marketing has shown us
that campaigns can be much
more holistic than we’re used
to. They can raise awareness
for retail, significantly
improve our metrics, and
draw new users to the
platform.”
“We created a Christmas calendar, and
each day, everyone had to participate and
answer questions regarding either our
brand, our product, or anything in that point
of view.
[We] saw a huge, huge rate of people who
were going through [the calendar] ... the
conversions were higher than I’ve ever
seen! But, also what was really interesting
to see was that we gained ... 130% more on
our newsletter! The numbers were quite
low from a starting point of view, but the
percentage was really high once we were
done.”
“Our main goal for this
Valentine’s campaign was to
increase our revenue–the bonus
was lead gen. This is true for all
of our Scratcher campaigns–
revenue and new leads–as
gamification is a great way to
activate your target audience
and convert them into buying
customers. And this campaign
was hugely successful for us in
terms of ‘here and now’ revenue
and new, activated leads!”
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