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Formats

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Knowledge Base

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Luck-Based Interactive Format​

Spin the Wheel

Use this high converting game format to engage your audience, promote your products, or highlight one of your sponsors. Spin the Wheel is a fun and entertaining format where participants spin the wheel and immediately see if they have won. 

Wheel of Fortune

Spin the Wheel: Game Format Features

Design & Customization:
  • Fully Customizable Wheel: Choose number of slices, assign colors, upload icons.

  • Brand Matching: Add logos, brand fonts, and customized messaging per segment.

  • Spin Animation Styles: Customize spin duration, sound effects, and reveal mechanics.
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Reward Mechanics & Logic
  • Segment Probability Control: Adjust win odds per slice.

  • Reward Types: Coupon codes, redirect links, instant downloads, or “no win.”

  • Quantity Limits: Set max wins per reward or cap daily wins.
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Engagement Boosters:
  • Entry Gating: Require email, phone number, or social login before spinning.

  • Daily/Weekly Limits: Limit spins per user to encourage return visits.

  • Post-Spin Actions: Show thank-you screen, auto-apply code, or redirect.
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Performance Analytics Dashboard:
  • Real-Time Dashboard: View spin counts, conversion rates, reward distribution.

  • Source Tracking: Integrate UTM links and referrer tracking.

  • Exportable Data: Export lead and performance data to CSV or sync to CRM.

Spin the Wheel Editor

Use Cases

Spin the Wheel is versatile and perfect for a variety of marketing scenarios:

Retail & eCommerce:
  • Use Case: “Spin & Win Your Deal”

  • Objective: Increase email capture and incentivize purchases.

  • How it Works: Visitors spin the wheel to win discounts, gifts, or perks.

  • Rewards: Discount codes, free items, free shipping, or “no win” slice.

  • Features Used: Adjustable win probabilities, coupon integration, entry gating.

Consumer Goods & FMCG:
  • Use Case: “Spin for a Surprise Product”
  • Objective: Drive product sampling and brand interaction.

  • How it Works: Players spin to receive a surprise sample or reward.

  • Rewards: Free sample, trial packs, branded swag.

  • Features Used: Custom wheel segments, multi-reward setup, branded design.

Travel & Hospitality:
  • Use Case: “Wheel of Travel Perks”

  • Objective: Capture leads and promote travel packages.

  • How it Works: Users spin for a chance to win travel discounts or perks.

  • Rewards: Room upgrades, discount codes, lounge passes.

  • Features Used: Geo-targeted offers, time-sensitive deals, data capture.

Entertainment & Media:
  • Use Case: “Spin for Fan Rewards”

  • Objective: Boost interaction with fans ahead of releases.

  • How it Works: Users spin to unlock content, win tickets, or digital exclusives.

  • Rewards: Free tickets, merchandise, fan club access, NFTs.

  • Features Used: Multimedia reward reveal, social sharing prompts, win-tracking.

How it Works

This is a simple, step-by-step explanation of how the Spin the Wheel game format functions:

1. Select the Format

2. Design your template

3. Embed the experience

4. Meassure the results

Spin a wheel on the center, shrimps, sunglasses, flight and beach on the bottom
Spin a wheel feature on an iPad. Green background, danish flag behind the wheel
Spin a wheel feature on the center and the registration form on the bottom right of the screen of the ipad

Discover other game formats