Special Format

Gamified Calendar

Bring your campaigns to life with a customizable gamified calendar. Inspired by the classic advent calendar format, this feature lets you create a time-bound interactive experience where a new door unlocks each day—perfect for driving daily engagement over a set period.

*No credit card is required.

Gamified Calendar features

Whether you’re celebrating a brand anniversary, launching a new product, or running an awareness or education campaign, you can mix and match different games or interactive formats behind each window to keep your audience coming back.

Customization & Branding

Visual Themes: Align the game’s visual elements with your brand or campaign theme.
Interactive Elements: Customize icons, images, and animations to match the campaign’s aesthetic.

Game Mechanics & Logic

Timed Challenges: Set time limits for each round to increase urgency.
Dynamic Content: Randomize the appearance of words or questions to keep the game engaging.
Scoring System: Assign points for correct guesses and deduct for incorrect ones.

Reward Mechanics

Instant Rewards: Provide immediate feedback and rewards upon successful completion.
Tiered Rewards: Offer different rewards based on the player’s score or accuracy.
Connect with external systems like Stripe to distribute coupons or discount codes.

User Engagement Flow

Entry Requirements: Gate the game behind actions like form submissions.
Replayability: Allow multiple attempts per user or restrict to one-time play, depending on campaign goals.
Post-Game Actions: Redirect players to landing pages, provide shareable results, or prompt further engagement.

Analytics & CRM Integration

Performance Tracking: Monitor metrics such as guess accuracy, average scores, and completion rates.
User Data Collection: Capture player information for lead generation and follow-up campaigns.
Integrations: Integrate with platforms like Klavyo, Emarsys, Active Campaign, HubSpot or Salesforce to streamline data management.

Gamified Calendar use cases

eCommerce

Boost sales with a product discovery countdown

Run a 7-day or 14-day campaign where each day reveals a new deal, product spotlight, or exclusive game (e.g. Spin the Wheel, Mystery Box). Perfect for seasonal campaigns, flash sales, or customer retention strategies.

Goals:

Increase daily site traffic
Highlight new or underperforming products
Drive conversions and newsletter signups

Consumer Goods & FMCGs

Build product awareness and collect consumer preferences

Celebrate a new product line or brand anniversary by unlocking a new interactive experience daily—like voting for favorite flavors, participating in quizzes, or playing instant win games. Each interaction helps you collect zero-party data for personalization.

Goals:

Educate consumers about product benefits
Increase brand loyalty
Enrich CRM with declared data

Retail

Bridge offline and online with hybrid experiences

Create a calendar campaign that customers can access in-store via QR codes or online at home. Each day could unlock a chance to win a discount, discover a featured brand, or collect loyalty points through a gamified experience.

Goals:

Increase foot traffic and dwell time
Drive omnichannel engagement
Promote partner brands or campaigns
Increase app installs

Travel & Hospitality

Promote destinations, offers, or loyalty perks

Run a campaign where each calendar day features a new destination, travel tip, or reward challenge. Add games that offer instant-win vouchers, room upgrades, or loyalty points to boost booking activity.

Goals:

Build anticipation for travel offers
Educate on destinations or services
Increase direct bookings and app installs

Entertainment & Events

Use Case: “Movie Title Guessing Game”

Objective: Boost engagement around a show, movie, or event.
How it Works: Participants guess movie titles or character names based on clues.
Rewards: Event tickets, exclusive content access, or merchandise.
Features Used: Multimedia hints, social sharing options, and reward distribution.

NGOs & Nonprofits

Raise awareness and inspire daily engagement

Use the calendar to share a daily mission, donation story, or quiz tied to your cause. Incorporate light games or video content to drive education and action (donation, share, sign up).

Goals:

Educate supporters in a playful way
Drive daily engagement during awareness months
Increase volunteer signups or donations

Sport Clubs

Engage fans during a tournament, season kickoff, or anniversary week

Create a countdown experience where fans unlock daily content—like trivia about club history, player spotlights, or prediction games for upcoming matches. Include prize draws for merchandise, match tickets, or meet-and-greets to keep fans coming back.

Goals: