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Features

See all the features in our powerful campaign builder.

Integrations

Connect Scratcher with your favorite tools.

Formats

Choose from more than 20 interactive formats.

Profesional Services

Leverage your marketing goals with our know-how and access our top-tier individualized services.

Create new business and upsell opportunities with interactive marketing.

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Customers Stories

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Knowledge Base

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Special Format

Interactive Graphics

Interactive Graphics
Bring your campaigns to life with interactive graphics that combine engaging visuals with gamified actions. Whether you want to educate, entertain, or convert, our Interactive Graphics format helps you tell your story in a way your audience can click, explore, and remember.

*No credit card is required.

Interactive Graphics

Interactive Graphics features

Let users interact with visual elements (e.g. click on features, choose preferences, or swipe options) to learn more about products in a fun and personalized way.

interactive graphics
Customization & Branding

Easily design every detail to match your brand. Customize visuals, layout, icons, fonts, and colors—no coding needed.

Whether you’re creating a product experience or a cause awareness campaign, your interactive graphic will feel 100% on-brand.

Game Mechanics & Logic

Set up interactive triggers, click paths, and animations that guide users through a visual journey.

Create logic-based flows such as reveal-on-click, scroll-activated content, conditional questions, or progress-based navigation to drive engagement with purpose.

Reward Mechanics

Encourage participation with instant feedback or delayed rewards. Add prize logic such as “uncover a reward,” collect points, or enter a draw based on engagement. Perfect for giveaways, contests, or milestone-based reward systems.

User Engagement Flow

Guide users from first click to conversion with a smooth, immersive experience.

  • Define entry points (pop-up, embedded, or standalone URL)

  • Create visual narratives that adapt to user behavior

  • Include CTAs at the right moments (sign up, buy, vote, share)

  • Use animations and pacing to keep attention and increase completion rates

Use it for: brand storytelling, product education, or pre-launch engagement.

Analytics & CRM Integration

Track every click, interaction, and conversion in real time. Connect seamlessly with your CRM or email platform to enrich user profiles, trigger automations, and personalize follow-ups based on how users engaged with your graphic.

Integrate with platforms like Klavyo, Emarsys, Active Campaign, HubSpot or Salesforce to streamline data management.

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Interactive Graphics use cases

interactive graphics
eCommerce

Use Interactive Graphics to turn product discovery into a guided, visual experience.

  • Create interactive product selectors where users click through lifestyle images or features to find their best match

  • Build side-by-side product comparisons with clickable highlights and pop-ups explaining key specs

  • Showcase new arrivals or seasonal collections in a scrollable, tappable visual layout

  • Promote flash deals through visual countdowns and tap-to-reveal special offers

Goal: Help shoppers explore and decide faster while capturing valuable product interest data.

Consumer Goods & FMCGs

Educate and activate consumers around new launches or brand stories.

  • Create a clickable product label to explain ingredients or benefits

  • Let users vote on flavors or packaging in real-time

  • Launch limited-time challenges with rewards for participation

  • Showcase the production journey through an interactive scroll

Goal: Build awareness, gather preferences, and engage directly with consumers.

Retail

Bridge in-store and digital with engaging brand experiences.

  • Use QR codes to trigger in-store interactive displays

  • Highlight featured brands with tap-to-reveal product campaigns

  • Create a visual loyalty challenge users can follow at home or on-site

  • Drive daily visits with promotional calendars or gamified flyers

Goal: Increase foot traffic, campaign ROI, and omnichannel engagement.

Travel & Hospitality

Inspire, inform, and convert with interactive storytelling.

  • Let users explore destinations with clickable maps

  • Create “Build Your Dream Trip” flows based on preferences

  • Run destination quizzes with travel package recommendations

  • Reveal travel tips or discounts through interactive experiences

Goal: Boost time on site, inspire bookings, and collect travel interests.

Entertainment & Events

Use Case: “Movie Title Guessing Game”

  • Objective: Boost engagement around a show, movie, or event.
  • How it Works: Participants guess movie titles or character names based on clues.
  • Rewards: Event tickets, exclusive content access, or merchandise.
  • Features Used: Multimedia hints, social sharing options, and reward distribution.
NGOs & Nonprofits

Turn cause awareness into action through interactivity.

  • Build a mission timeline users can explore step-by-step

  • Create educational mini-games or quizzes on your impact areas

  • Run a “daily action” calendar tied to a campaign or awareness month

  • Make donation journeys more personal and story-driven

Goal: Increase engagement, donations, and supporter understanding.

Sport Clubs

Use Interactive Graphics to create immersive fan experiences around your club.

  • Design clickable team rosters where fans explore player stats, bios, or videos

  • Let fans interact with a visual match calendar to explore past scores and upcoming fixtures

  • Use visual polls or score prediction graphics to increase fan participation before games

  • Build an interactive stadium map or virtual behind-the-scenes tour with pop-up stories and sponsor content

Goal: Deepen fan connection, keep engagement high between games, and boost digital activation.

How it works

From idea to engagement: gamify your campaign in 4 steps

1. Select the format

how it works interactive graphics

2. Customize your template

how it works interactive graphics

3. Embed the experience

4. Meassure the results

Other interactive formats

Ready to engage your audience?

No credit card is required!