Knowledge-Based Interactive Format
Product Recommendation
													The Product Recommendation helps your visitors find the right product by guiding them through a few quick questions. It makes it easier for them to decide, keeps them engaged, and boosts conversions by showing the most relevant options. Ideal for when you have a wide range of products or want to simplify the buying decision for first-time visitors.
													Product Recommendations features
													
															
																			
																					
									
																			
																					
									
								
							
							
																 Customization & Branding							
						
						- Visual Themes: Align the game’s visual elements with your brand or campaign theme.
 - Interactive Elements: Customize questions, images, and animations to match the campaign’s aesthetic.
 
															
																			
																					
									
																			
																					
									
								
							
							
																Game Logic & Mechanics							
						
						- Dynamic Content: Randomize the appearance of questions to keep the game engaging.
 - Scoring System: Assign points for different answers to categorize users into recommendation types.
 
															
																			
																					
									
																			
																					
									
								
							
							
																Reward Mechanics							
						
						- Personalized Results: Provide users with tailored product suggestions based on their answers.
 - Integration: Connect with external systems to distribute personalized content, coupons, or digital rewards.
 
															
																			
																					
									
																			
																					
									
								
							
							
																User Engagement Flow							
						
						- Entry Requirements: Gate the game behind actions like form submissions, social shares, or quiz completions.
 - Replayability: Allow multiple attempts per user or restrict to one-time play, depending on campaign goals.
 - Post-Game Actions: Redirect players to product pages, provide shareable results, or prompt further engagement.
 
															
																			
																					
									
																			
																					
									
								
							
							
																Analytics & CRM Integration							
						
						- Performance Tracking: Monitor metrics such as answer distribution, completion rates, and engagement levels.
 - User Data Collection: Capture player information for lead generation and follow-up campaigns.
 - CRM Sync: Integrate with platforms like HubSpot or Salesforce to streamline data management.
 
Product Recommendation use cases
													
															
																			
																					
									
																			
																					
									
								
							
							
																Retail & E-commerce							
						
						Use Case: “Style Finder Quiz”
- Objective: Assist customers in discovering products that align with their personal style.
 - How it Works: Users answer questions about their preferences, leading to tailored product suggestions.
 - Benefits: Enhances user experience and increases conversion rates by showcasing relevant products.
 
															
																			
																					
									
																			
																					
									
								
							
							
																Consumer Goods / FMCG							
						
						Use Case: “Flavor Matcher”
- Objective: Engage consumers by matching them with products that suit their taste preferences.
 - How it Works: Participants answer questions about their likes and dislikes, leading to a suggested product or flavor.
 - Benefits: Boosts product discovery and encourages trial of new items.
 
															
																			
																					
									
																			
																					
									
								
							
							
																Travel & Hospitality							
						
						Use Case: “Destination Recommender”
- Objective: Promote travel destinations by aligning them with users’ preferences.
 - How it Works: Users take a quiz to determine which travel destination best fits their preferences.
 - Benefits: Inspires travel planning and increases bookings by connecting users with suitable destinations.
 
															
																			
																					
									
																			
																					
									
								
							
							
																Entertainment & Events							
						
						Use Case: “Movie or Show Selector”
- Objective: Increase engagement by recommending content based on user preferences.
 - How it Works: Participants answer questions to find out which movie or show they might enjoy.
 - Benefits: Fosters deeper connections with content and encourages sharing among fans.
 
															
																			
																					
									
																			
																					
									
								
							
							
																Sports & Fan Engagement							
						
						Use Case: “Team or Player Match”
- Objective: Enhance fan interaction by aligning them with teams or players that match their interests.
 - How it Works: Fans take a quiz to discover which team or player they align with based on their preferences.
 - Benefits: Strengthens fan loyalty and drives merchandise sales.
 
															
																			
																					
									
																			
																					
									
								
							
							
																NGOs & Non-Profits							
						
						Use Case: “Cause Alignment Quiz”
- Objective: Educate the public on specific issues or causes by aligning them with initiatives.
 - How it Works: Users answer questions to find out which cause or initiative aligns with their values.
 - Benefits: Increases awareness and encourages donations or volunteer sign-ups.
 
How it Works
This is a simple, step-by-step explanation of how the Product Recommendation functions:
													1. Select the Format
													2. Design your template
													3. Embed the experience
													4. Meassure the results
								
								




