About Scratcher Team
Inside Scratcher: Meet the team making It happen
Our story
We help companies engage their audience with gamification
We entered the gamification space in 2017 with the launch of Scratcher 1.0. In our first year, we worked closely with over 100 companies, collecting feedback to shape the direction of our platform. That input helped us refine and roll out major updates—both to the product and our business model.
From 2018 to today, Scratcher has evolved from an early-stage idea into a proven, fast-growing company. What began as a concept is now a leading platform in the gamification market—and we’re just getting started.
Our team of 20+ dedicated professionals is focused on building the most intuitive and impactful gamification platform on the market. We’re committed to helping our customers succeed and making sure they hit their goals with Scratcher.
Today, we offer more than 100 ready-to-use gamified concepts and templates—each designed to solve specific business challenges, from lead generation and product discovery to loyalty programs and first-party data collection. Whether you’re in eCommerce, retail, or B2B, our formats help brands engage their audiences, boost conversion, and drive measurable results.
We work with brands in 25+ countries—and we’re excited to introduce even more businesses to the power of gamification.
Founders
Our values
At Scratcher, we’re building more than just a platform—we’re building a long-lasting, sustainable business rooted in shared passion and purpose. We believe the foundation of that journey lies in working with engaged, motivated people who care about the work they do and the impact it creates.
Our passion lies in helping companies explore, learn, and succeed with gamification. From onboarding and training to long-term strategy, we empower our customers to integrate interactive experiences that solve real business challenges.
We approach this with energy, deep product knowledge, and strong commercial understanding. Our goal isn’t just to help customers reach their targets—it’s to grow alongside them and build lasting partnerships that deliver value year after year.
We also believe our team culture is key to everything we do. Collaboration across departments ensures we stay aligned, driven, and creative. Everyone at Scratcher understands our mission and works toward a shared vision of growth—day by day, month by month, and year after year.
— Henrik Lund & Casper Christiansen,
Founders of Scratcher
