We help companies engage their
audience with gamification

Founded in 2017, we are a Danish company, on a mission to provide
every company, big and small, with the opportunity to use gamification.


Our story

We began in 2017 when we released the initial version of Scratcher. The first year we collected feedback from around 100 companies and used it to figure out what direction we wanted the platform to go. We kept developing and optimizing through a lot of big updates to the platform and our business. From the following year, 2018, and till now, our journey was from idea to proof of concept to an ambitious company. Scratcher is and will always be a leading platform in the gamification market.

Our team of 20+ employees is highly committed to making Scratcher the most user-friendly platform and our focus is our customers’ success with Scratcher and that they reach their goals.

We are already in 12+ countries and have many happy customers, that we love to work with.

Our values

We want to build a long-lasting and sustainable business, with passionate and engaged employees.

We have a passion to introduce, train and educate companies in the use of gamification in their business.

We believe that with great energy, product knowledge, and business know-how we will as a company archive the desired goals together with our customers and maintain them as happy customers for many years to come.

We believe working together as a team across departments creates the right culture. A culture that is required to build a business like Scratcher. Everyone at Scratcher knows the goal, vision, and mission so that we together can lift Scratcher to new heights – every day, every month, and every year.