Ideas for your next campaign
Simple guides, ideas for every season and lessons learned from thousands of campaigns.
Where gamified marketing is heading in 2027, from short mobile games and always-on calendars to AI-built campaigns and new EU rul…
Members belong to more programmes than ever but feel less special in each. The loyalty and retention trends for 2027, and ideas y…
Chrome keeps its cookies, but consent and trust are getting harder to win. The privacy and data trends that will shape marketing …
AI moves from writing help to doing the work in 2027. What that means for campaigns, traffic and trust, and which jobs to keep fo…
AI summaries, broken open rates and stricter mailbox rules: what changes for email and SMS marketing in 2027, and how to grow a l…
Ten Black Week campaign ideas that give people a reason to come back every day, from the early-access list to Cyber Monday and th…
The real cost of an online Christmas calendar: software, prizes, time and promotion, with an example budget and a lighter 4-door …
24 door ideas for an online advent calendar for staff, plus how to set it up, share it on the intranet or Teams and handle prizes…
Ten New Year campaign ideas that help people with their fresh start and help you win new sign-ups, from resolution quizzes to Jan…
9 Lunar New Year marketing ideas with the right game for each, the dates for 2027 and 2028, a planning timeline and how to get th…
A gift finder quiz helps undecided shoppers find the right present, and turns their answers into leads and sales. Here is how to …
Ten carnival campaign ideas for Brazil's Carnaval, Venice, the Rhineland, Fastelavn and Pancake Day, with Easter-based dates for …