B2B Gamification and Omnichannel Strategies for Lead Generation

In the world of B2B marketing, capturing and engaging leads has become increasingly complex. The answer? A combination of gamification and omnichannel strategies. By leveraging these tools, B2B businesses can create more interactive, engaging, and ultimately effective lead generation campaigns. But how can you master these techniques? Let’s explore how to blend gamification with omnichannel […]

TEMU og de nye udfordringer for e-handel: Hvad brands skal vide

E-handels landskabet ændrer sig hurtigt, og TEMU står i spidsen for denne udvikling. Vores seneste whitepaper, “TEMU og de nye udfordringer for e-handel,” giver en indsigt i, hvordan denne internationale gigant ændrer markedet, og hvad andre brands skal gøre for at forblive konkurrencedygtige. TEMU’s strategi handler om markedsindtrængning. De er villige til at bruge massivt […]

Tips for a Successful Advent Calendar Gamification Campaign

Pre-event marketing is a great way to get your brand in front of customers before an event. Implementing this marketing strategy can also help you test different marketing channels and gather feedback on the upcoming event. Black Friday, Cyber Monday, Singles Day, and Christmas are just a few examples of holidays where businesses should be […]

3 Pre-Event Marketing Tips

Pre-event marketing is a great way to get your brand in front of customers before an event. Implementing this marketing strategy can also help you test different marketing channels and gather feedback on the upcoming event. Black Friday, Cyber Monday, Singles Day, and Christmas are just a few examples of holidays where businesses should be […]

The Rise of Live Shopping and Gamification: A Game-Changer for E-commerce

The Rise of Live Shopping and Gamification: A Game-Changer for E-commerce In recent years, live shopping has reemerged as a dynamic force in the world of e-commerce, offering businesses new ways to connect with customers and increase sales. Whether it’s called livestream shopping, social shopping, or streamable shopping, this trend combines live streaming, social media, […]

Driving Sales with Gamification: The Power of Guided Selling

Driving Sales with Gamification: The Power of Guided Selling Gamification marketing is transforming how businesses engage with customers and drive sales. One of the most effective uses of this technique is in guided selling, which uses interactive and personalized experiences to lead customers through their buying journey. By combining gamification with guided selling, businesses can […]

Building Engagement: The Anatomy of a Product Match Interactive Format

What is the Product Match interactive format? Product Match is an interactive format that asks participants questions about their preferences, tastes, and choices, then recommends products or services based on their answers. This format is used to provide a guided selling experience on your website or app by suggesting options that match the buyer’s interests […]

Best Practices for Gamification Marketing Campaign Activation

Gamification marketing campaigns can be a powerful tool for engaging your audience and driving traffic to your brand. However, the success of these campaigns depends on how effective your activation strategy is. Here are some best practices to ensure your gamification marketing campaign is a hit. 1. Set Clear Objectives 🎯 Before launching your campaign, […]

Understanding CDPs: Key Takeaways from a Live Expert Chat

Understanding CDPs: Key Takeaways from a Live Expert Chat We recently had the pleasure of sitting down with Anders Spicker from Raptor to discuss customer data platforms (CDPs), with a particular focus on eCommerce businesses. We covered a lot of ground, exploring the basics of what a CDP is, when a company should consider implementing […]

Activating Interactive Marketing Campaigns

Activating success: The key phase after creating your interactive marketing campaign   In interactive marketing, creating a campaign is just the start. You’ve put a lot of thought into every part, like picking the right activities, branding, prizes, and when people can join in. But the most important step is what comes next – activation. […]