Interactive strategies to boost your Christmas sales
The holiday season is fast approaching, and businesses are gearing up to make the most out of the festive fervour. One of the most effective ways to engage customers and drive sales during this time is through interactive marketing campaigns. In this blog post, we’ll delve into the power of interactive marketing and explore strategies […]
Top 5 – Q4 Gamification Campaigns
Q4 is commonly associated with increased consumer spending, as it aligns with the holiday season. It’s a time filled with sales opportunities – not only for B2C businesses, but also for B2B enterprises. Shopping during the holiday season is a common, albeit odd, practice. If we look at it from another perspective: your customers and […]
Top 5 – Interactive lead generation campaigns
Traditional lead gen methods may not always be enough to capture the attention of your potential customers. From puzzles to slot machines, we’ve compiled a list of our top 5 interactive lead generation campaigns that turn idle prospects to activated leads.
Top 5 – Easter gamification campaigns
Easter is just around the corner and it’s time to make the most of these festive spring days! From lead generation to data enrichment, we’re sharing some sweet gamification inspiration that will help you reach your goals.
Gamification & Live Shopping
Whether you call it livestream shopping, social shopping, or streamable shopping, in recent years, live shopping has reemerged to change the game for businesses all over the world. The combination of live streaming, social media, and e-commerce strikes a chord across the board, from the tech-savvy members of Gen Z to nostalgic millennials and Gen […]
Benefits of always-on marketing
Marketing strategies can be sorted into two categories: campaign-style and always-on. As its name suggests, the campaign-style strategy releases one-off campaigns, usually aiming to maximise profits during seasonal events–Valentine’s Day, Easter, Black Week, Christmas, and the like. Always-on marketing, on the other hand, is the opposite. With this strategy, you’re making a commitment to consistently […]
NGOs: Prioritise your gamification game!
Christian Sophus Ehlers Independent consultant. Helps NGOs, associations, and membership organisations get more supporters and members. For most non-governmental organisations (NGOs), fundraising organisations, and membership organisations, gamification marketing is a superior marketing channel. However, organisations should market their gamification far more widely than is currently the case–and they should work far more strategically for data […]
Time for a game-changer! How to succeed with gamification in 2023
Is 2023 the year you take your marketing to the next level? Gamification may be the answer! It’s a win-win for both you and your audience. By adding interactive elements to your campaigns, you can motivate leads to take action, share valuable first-party data, and make purchases, all while having fun and feeling rewarded for […]
Gamifying Business Success: An Interview with Scratcher’s CEO Casper Christiansen
Event management platform Agorify recently sat down with Scratcher’s own CEO, Casper Christiansen, as he shared the benefits of gamification in the marketing funnel, how it can improve event experiences, and other fantastic insights. Gamification is the process of using gaming concepts in a non-gaming context in order to make a certain activity more fun […]
From Lead to Customer
Rasmus Mogenstrup Paid Social Director at PL & Partners Back with more lead generation insights! We sat down with Rasmus Mogenstrup, Paid Social Director at performance marketing agency PL & Partners, to talk about the best approach to convert interested leads into loyal customers. PL & Partners takes a strategic and holistic approach to interactive […]