Gamifying Business Success: An Interview with Scratcher’s CEO Casper Christiansen
Event management platform Agorify recently sat down with Scratcher’s own CEO, Casper Christiansen, as he shared the benefits of gamification in the marketing funnel, how it can improve event experiences, and other fantastic insights. Gamification is the process of using gaming concepts in a non-gaming context in order to make a certain activity more fun […]
From Lead to Customer
Rasmus Mogenstrup Paid Social Director at PL & Partners Back with more lead generation insights! We sat down with Rasmus Mogenstrup, Paid Social Director at performance marketing agency PL & Partners, to talk about the best approach to convert interested leads into loyal customers. PL & Partners takes a strategic and holistic approach to interactive […]
Gamification for NGOs
Strengthen your outreach, education, and fundraising strategies with interactive experiences While it may be more well known for offering discounts and prizes in the B2B and B2C sectors, gamification marketing can be applied to a range of tasks and strategies for NGOs and the non-profit sector. Think of the possibilities: add an interactive component to […]
Gamification & Omnichannel Marketing
We are constantly on the move between the physical and digital worlds: we pop into the closest shop to see what’s on offer. We give our emails in-store for points and discount codes. We see curated ads on Facebook and Instagram. We compare products and services online before taking the jump. Omnichannel marketing is a […]
Get Ready to Play! – Why gamification marketing is the next step in your customer journey
Remember when games like Farmville, Candy Crush, or even more recently, Wordle took over the internet? This type of “can’t miss” media – with consistent engagement – is what gamification marketing strives for. Humans like to be rewarded. We like to be challenged and accomplish goals. From the science side of things, the instant gratification […]
3-Step Rocket
Rasmus Mogenstrup Paid Social Director at PL & Partners We sat down with Rasmus Mogenstrup, Paid Social Director at performance marketing agency PL & Partners, to discuss how he makes the most of gamification on Paid Social. As a premium partner of Scratcher, Mogenstrup is an expert in this field and is sharing his 3-step […]
Gamification & Data Collection
First-party data is the data collected by businesses directly from their audience, customers, and prospects. A simple opt-in form allows you to collect and process their data! Big data analytics can be a confusing task. Ask any business and the answer is, “Yes, we’re doing it.” But when you look closer, very few companies actually have […]
Gamification Marketing in the Furniture Industry
Gamification marketing allows you to collect data about your customers’ favourites and general product preferences in an entertaining way. Give your audience different choices in your game and analyse which ones are more attractive and less attractive. Create an interplay between a physical in-store element and a digital presence, giving customers a varied experience with […]
Gamification Marketing in the Travel Industry
It has never been as easy or inexpensive to travel as it is today, with a dream destination just a few clicks away. This provides really exciting opportunities to reach out to both new and existing customers and stay top of mind when they’re ready to book their next trip. Gamification marketing has become a […]
Gamification Marketing in the Car Industry
Gamification marketing has been widely used within the retail and hospitality industries, but what about market sectors with more high-priced and considerable purchase items—like the car industry? Does gamification marketing bring exceptional results here as well? The automotive industry is increasingly using gamification marketing in order to improve not only their customer experience, but also […]