Discovering Scratcher platform revolutionised Nova Vista’s approach to gamification marketing, enabling a world of possibilities that previous digital solutions couldn’t match in terms of ease and innovation.
In regular team meetings at Nova Vista, Adrian delves into exploring new tools for potential utilisation. Among these discoveries, Scratcher stood out. Adrian was intrigued by the Wheel of Fortune game format, recognizing its potential to engage a vast audience simultaneously, unbounded by physical space or time constraints. His focus shifted from immediate physical interaction to the long-term benefits for participants post-activation.
Opting for the digital version over a physical wheel proved to be more efficient for Nova Vista. The platform allowed them to seamlessly execute campaigns, conduct product sampling, and more—all consolidated within a single space. As they delved deeper into Scratcher, they were surprised to find that operating the Wheel of Fortune didn’t demand a tech expert. Gone were the days of grappling with intricate coding or relying on advanced IT professionals for assistance. Nova Vista could manage it autonomously, collaborating with a designer. This not only saved substantial costs but also streamlined their processes, saving valuable time.
“I think everyone can do this. It’s so basic, it’s so uncomplicated. It’s very easy to just make your own campaign awesome.” shares Adrian.
Using the digital Wheel of Fortune greatly expanded their reach compared to the physical version. With the traditional wheel, they could engage with only about 25 to 30 people per hour. However, with the digital wheel, over 11,000 people were able to participate and at the same time, allowing them to share information more widely.
They utilised the digital wheel in two different campaigns. One was entirely digital, while the other involved people scanning QR codes while they were out and about. The advantage about the digital wheel is that it offers them a chance to communicate with participants as they spin the wheel and provide their information. This interaction was limited during the physical activations, where people were less inclined to engage in conversation. With the digital version, they can cheer people on as they play, creating a lively atmosphere and reaching even more individuals as they participate from various locations.
Overcoming scepticism about gamification marketing, especially among older demographics, proved to be a challenge. However, Adrian believes that trying it out is the key.
“Gaming has become a part of everyday life, across generations. Whether it’s Sudoku or Call of Duty, everyone enjoys a good game. Marketing shouldn’t be any different.”
To those hesitant about gamification marketing, Adrian’s advice is simple: dive in, explore the platform, and understand its potential. The world of marketing is evolving, and gamification marketing is your ticket to staying ahead of the game.
