Helene Skilbred, Senior Fundraiser at MS-forbundet, led the innovative use of gamification to overcome challenges in expanding the donor base and engaging the audience for the organization, which supports individuals with Multiple Sclerosis (MS) and their families. By implementing gamification campaigns, MS-forbundet successfully boosted lead generation, increased donor conversion rates, and enhanced overall engagement. This NGO tells the impact of these tactics and shares the results achieved.

Thriving in the highly competitive beauty industry demands strategic and cost-effective marketing.

In the competitive igaming world, pip.dk stands out with its player-centric focus. Charlotte Møller Hansen, Head of CRM and Creative Content, explains how their emphasis on player engagement and high-quality content drives their success, boosting player loyalty and market position. 

A value-adding campaign that garnered 834 new leads—and 10% lead-to-sales conversion—in just two months.

Today, we explore the innovative marketing landscape at Scandinavian Print Group through the lens of Astrid van der Sterren, who masterfully balances the promotion of 18 brands across multiple countries.

We recently had an engaging conversation with Mila Hvilshøj, Head of Marketing, Denmark & Sweden, who shared insights and achievements from Burger King’s latest gamified campaign to launch the new Whopper in the Scandinavian market.